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Tag: audience manager

Mobile SDKs – which one?

September 3, 2019September 3, 2019 ~ Jan Exner ~ 6 Comments

If you currently build a mobile app for iOS or Android, and you want to integrate Analytics, Target, Audience Manager, Campaign, you have the choice: you can use the good old Mobile Services SDK and Campaign SDKs, or you can use the new Adobe Experience Platform Mobile SDK, which is driven from the Launch user … Continue reading Mobile SDKs – which one?

The 2 Faces of the Audience Manager – Analytics Integration

August 15, 2017August 14, 2017 ~ Jan Exner ~ 8 Comments

So here you are, wondering. Your friendly marketer has told you to add a new tool to the toolbox — Adobe Audience Manager. She told you that you have to implement some code for it to work. You checked the help site and came away none the wiser. Let me help you. There are currently … Continue reading The 2 Faces of the Audience Manager – Analytics Integration

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