A developer's guide to web analytics – decommissioned in 2021
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Everybody who ever pays for traffic should be using campaign tracking! How else will you ever find out whether you spend your money wisely? But how about monitoring a campaign in real time? Well, Analytics has "Real-Time" — three "reports" or maybe "dashboards" that show data very quickly and refresh automatically. The Real-Time reports are … Continue reading How to monitor campaign performance in the Real-Time reports
The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his comment, so I promised Antti to do my best and answer it in an article as … Continue reading One Report Suite or Two?
Welcome to the last article in the mini series on Mobile App Tracking. If you haven't yet seen the others, here they are: Overview, Prerequisites, Tagging, Debugging and Analysing (this one). This week (remind me never to post 4 articles in a single week ever again!), we'll look at how the implementation you made helps … Continue reading Analysing Mobile Apps – Analysis
For months now I must have thought that an article about visitor IDs is really overdue. It is the last remaining principle aspect of Adobe Analytics that I have not explained, I think. Also, in step 6 of my post on processing hits, I mentioned the "Visitor Profile" and didn't really explain it. Bad blogger! … Continue reading Visitor IDs & Visitor Profile
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based … Continue reading Cross-Device Linking – what Adam said
Just like you have editors, debuggers, profilers, libraries, frameworks and other things, your friendly marketer has a bag of tools that they use to do their job. One of these tools is the so-called "cohort-analysis". Cohorts Think about the people coming to your web site. When your friendly marketer ran that facebook competition, she attracted … Continue reading Cohort Analysis
There once was a tool with a feature The merits of which like a preacher I praise on this blog And I'm almost agog For it's part of my normal procedure If there is one tool in my toolbox that I have to point out, it's "Charles" by Karl von Randow. Sure, there are others … Continue reading Ode to Charles & Map Local
Did you know that since the release on June 20th, you can get data out of the Reporting API with seconds of latency? This is a case where the Reporting API added functionality before the Adobe Analytics web UI! So what can we do with that "real time data"? And how does it work? Use … Continue reading Real Time Reports via the Reporting API
We'll put some meat to the bone today and provide a bit of sample code and guidance around tracking a mobile app. Setup As we said in Tracking Mobile Apps, you need to download the AMC library for your target OS and include that into your project. We'll build the sample on Android (because we … Continue reading App Tracking – Part II
You are a developer - you develop! Also, sometimes, you debug. Our article today focusses on the latter: how to debug when you are implementing Adobe Analytics. Let's start off by finding out what exactly we can expect to debug. Adobe Analytics has a lot of moving parts, some of them client-side, some "in the … Continue reading Debugging
Web Analytics for Developers 