How to monitor campaign performance in the Real-Time reports

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Everybody who ever pays for traffic should be using campaign tracking! How else will you ever find out whether you spend your money wisely? But how about monitoring a campaign in real time? Well, Analytics has "Real-Time" — three "reports" or maybe "dashboards" that show data very quickly and refresh automatically. The Real-Time reports are … Continue reading How to monitor campaign performance in the Real-Time reports

Cross-Device Linking – what Adam said

Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based … Continue reading Cross-Device Linking – what Adam said

Debugging

You are a developer - you develop! Also, sometimes, you debug. Our article today focusses on the latter: how to debug when you are implementing Adobe Analytics. Let's start off by finding out what exactly we can expect to debug. Adobe Analytics has a lot of moving parts, some of them client-side, some "in the … Continue reading Debugging