Discussion – Customize Analytics in DTM

There is no "standard deployment". A couple of weeks ago, I was talking with a colleague who hadn't worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I think is the best approach. Whilst doing that, I kept thinking about "the other approach", …

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The s_code.js File – Where is it now?

Sometimes, I get narcissistic. I log into Analytics and go through the numbers, for no other reasons than wanting to see whether they have gone up again. Then I am pleased. For about a year or so, I have always seen one specific article at the top of the list, The s_code.js File - Overview. This …

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Delayed Page Load Tracking with DTM

This article is dedicated to my father, Gerhard Exner, who passed away much too early 6 years ago. It would have been his 74th birthday today. I want to pick up where I left off last week and describe how to build "delayed page load tracking". I can think of a couple of situations where …

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DTM Property – Report Suite – Staging/Production

Most developers who work with web sites are working on multiple environments. You'd at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to the point where I feel I need to explain what there is and how you …

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SAINT Classifications – the Most Used Feature

Product Manager John Bates told the audience at the marketing Summit in Utah in March 2014 that Classifications is the most used feature in Adobe Analytics. I am not surprised. One reason is that Classifications allow you to aggregate data. Aggregation of data can make all the difference between a report that is unreadable and …

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