DTM Property – Report Suite – Staging/Production

Most developers who work with web sites are working on multiple environments. You'd at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to the point where I feel I need to explain what there is and how you … Continue reading DTM Property – Report Suite – Staging/Production

SAINT Classifications – the Most Used Feature

Product Manager John Bates told the audience at the marketing Summit in Utah in March 2014 that Classifications is the most used feature in Adobe Analytics. I am not surprised. One reason is that Classifications allow you to aggregate data. Aggregation of data can make all the difference between a report that is unreadable and … Continue reading SAINT Classifications – the Most Used Feature