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Tag: data elements

Quick tip: hierarchical Data Elements

June 6, 2017May 31, 2017 ~ Jan Exner ~ 2 Comments

Remember when I wrote about how I blog? How I mentioned the empty note called "Hierarchical Data Elements", and couldn't remember what I had intended to write? As usual, I found a snippet of text the day the article went live, and so I am now able to return to my normal schedule and proudly … Continue reading Quick tip: hierarchical Data Elements

With DTM you don’t need Data Elements

December 16, 2014November 12, 2015 ~ Jan Exner ~ 15 Comments

Slight deviation this week, but we're still on the path to glory a setup of Adobe Analytics and Dynamic Tag Manager (DTM) that is as close to perfection as possible. The deviation today has to do with a question I was asked about a month ago: how can I track an attribute of a clicked … Continue reading With DTM you don’t need Data Elements

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