Data Layer – Yet Another Reason

If your new year resolutions for this year included "help your friendly marketer be more successful", I have something for you today. It's a fairly straight-forward thing to do, but it'll help her big time: build a proper, solid data layer for her. There are countless blog articles out there about the advantages of having …

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DTM – How to Amend an Existing Analytics Setup

(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already …

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Delayed Page Load Tracking with DTM

This article is dedicated to my father, Gerhard Exner, who passed away much too early 6 years ago. It would have been his 74th birthday today. I want to pick up where I left off last week and describe how to build "delayed page load tracking". I can think of a couple of situations where …

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With DTM you don’t need Data Elements

Slight deviation this week, but we're still on the path to glory a setup of Adobe Analytics and Dynamic Tag Manager (DTM) that is as close to perfection as possible. The deviation today has to do with a question I was asked about a month ago: how can I track an attribute of a clicked …

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With DTM you don’t need Plugins! – Part 2

Let's continue on the journey and replace one more plugins with DTM goodness. I even get to introduce an almost hidden feature! getVisitNum I was slightly disappointed last time because I couldn't find an easy way of replacing getVisitNum. This plugin keeps track of how often someone comes to the site. Very useful for segmentation purposes. …

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