Blog Archives

Data Quality at the Adobe Summit

This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I’ll run the same lab again in London on the 10th. The lab was mainly about the test

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Posted in Automation, DTM, Integration, Javascript, TDD

What to Test

I think we can safely say that I have thoroughly gutted DTM by now, and that whatever else I unearth from it now won’t be a pretty sight. That must mean it is time to stop writing about integration, code,

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Posted in Automation, DTM, TDD

Data Layer – Yet Another Reason

If your new year resolutions for this year included “help your friendly marketer be more successful”, I have something for you today. It’s a fairly straight-forward thing to do, but it’ll help her big time: build a proper, solid data

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Posted in DTM, Javascript, Opinion

DTM – How to Amend an Existing Analytics Setup

(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you

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Posted in DTM, Integration, Javascript, Page Code, Plugins, Tips

Delayed Page Load Tracking with DTM

This article is dedicated to my father, Gerhard Exner, who passed away much too early 6 years ago. It would have been his 74th birthday today. I want to pick up where I left off last week and describe how

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Posted in Automation, DTM, Integration, Javascript

Quick Tip: Delayed Tracking with DTM

Sometimes you find yourself in a situation where you need to track something outside the normal way. Examples can be when you want to track data that is not available directly on page load, such as product availability. Easy: use

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Posted in DTM, Javascript

Quick tip: DTM – Data Elements & Arrays

Suppose I have a data layer in my page. Suppose that data layer contains an array, like so: Suppose I needed a Data Element that gives me the first element of my bread crumb list. Wrong The naive approach would

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Posted in DTM, Javascript

With DTM you don’t need Data Elements

Slight deviation this week, but we’re still on the path to glory a setup of Adobe Analytics and Dynamic Tag Manager (DTM) that is as close to perfection as possible. The deviation today has to do with a question I

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Posted in DTM, Integration, Javascript, Tips

With DTM you don’t need Plugins! – Part 2

Let’s continue on the journey and replace one more plugins with DTM goodness. I even get to introduce an almost hidden feature! getVisitNum I was slightly disappointed last time because I couldn’t find an easy way of replacing getVisitNum. This plugin

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Posted in DTM, Integration, Javascript, Plugins

Data Elements vs Data Layer

Have you used a Tag Management system yet? And a Data Layer? Both are good ideas in our business, for a variety of reasons. The one I think is most relevant in this context here is that defining a Data

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Posted in DTM, Integration, Javascript, Opinion