Blog Archives

Data Quality at the Adobe Summit

This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I’ll run the same lab again in London on the 10th. The lab was mainly about the test

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Posted in Automation, DTM, Integration, Javascript, TDD

Debugging 2017.02

It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn’t help but notice that my workflow has indeed changed. Time for a new article! I’ll stick with client-side

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Posted in AppMeasurement, DTM, Integration, Javascript, Page Code, Tips

My Summit session now viewable online

This is not technically a post, but May is a month with 5 Tuesdays, so: If you weren’t able to come to Summit, or just missed the session, I’m happy to announce that you can now see Craig Scribner and

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Posted in Integration, TDD

Charles’ “Replace” is a Winner!

[Screenshot]

Remember when I wrote an Ode to Charles & Map Local? At the time, I wasn’t using DTM a lot. Map Local was the top feature I needed, allowing me to test changes I made to an s_code.js file on

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Posted in DTM, Integration, Javascript, Tips

DTM – How to Amend an Existing Analytics Setup

(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you

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Posted in DTM, Integration, Javascript, Page Code, Plugins, Tips

TDD and Adobe Analytics

Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks, frameworks or APIs into

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Posted in Automation, DTM, Javascript, Principles, TDD

DTM – find the rule that does …

Yet another article about DTM… I guess by now I can’t even get away with calling it a “mini series” anymore, can I?! Today, I want to share a tip that came in handy a couple of weeks ago while

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Posted in DTM, Integration, Javascript, Tips

How do I debug the JS that DTM injects?

I’m guessing that by now, you are sick of reading about DTM. Let me reassure you that I have other articles in the pipeline. Also: let me know what else you want me to write about. Know that I can

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Posted in DTM, Javascript, Plugins, Tips

DTM Property – Report Suite – Staging/Production

Most developers who work with web sites are working on multiple environments. You’d at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to

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Posted in DTM, Principles

Analytics is not a Debugger

The subject today should be very close to you if you’re a developer, at least if you are interested in user interfaces and how people use what you develop. I will frustrate you, though. Dip you into cold water and

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Posted in Principles