I could have called this article "Launch - WTF???" instead, and maybe I should have. This is a quick and brutal journey though the most important concepts you need to know when you start using Launch. Tag Management Let's start from 0. A "Tag Manager", "Tag Management System", or simply "TMS" is a tool that … Continue reading Launch – Concepts
Tag: DTM
Quick tip – Passing Data into Launch Rules
If you haven't yet heard it: In Launch, by Adobe, the _satellite.track() method accepts two parameters: an Event name, plus payload data. We used to work around this in the past when calling DCRs in DTM, storing the data somewhere in the DOM. My favourite method was the one first shown to me by my … Continue reading Quick tip – Passing Data into Launch Rules
Tracking Form Abandonment
We used to have a plugin for Analytics that would allow people to track form abandonment. It was -wait for it- abandoned somewhere around the move from s_code.js to AppMeasurement.js. If you want to find out where in your forms people give up, you have to improvise come up with a solution yourself. The following … Continue reading Tracking Form Abandonment
How to debug Launch, by Adobe
DTM is quite a bit easier to use and handle than Launch is. Partly, Launch is new and we are all on the upwards slope of the learning curve. Partly, Launch opens up whole new worlds. For those of you working with/in DTM and/or Launch, this is a pretty cool time. I once wrote about … Continue reading How to debug Launch, by Adobe
With Launch, you don’t need doPlugins! – Part 4
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2018/07/180731-event.png?w=656&h=300&crop=1)
Wait? What? How can this be part 4? Where are parts 1 through 3? I am very liberally counting things, disregarding slight differences in titles, and tools, so the previous parts are: With DTM you don’t need Plugins! – Part 1 With DTM you don’t need Plugins! – Part 2 With DTM you don’t need … Continue reading With Launch, you don’t need doPlugins! – Part 4
Nitpick: Launch does not support Page Load Rules
I was reading Jim Gordon's excellent article on Adobe DTM vs. Launch a while back. If you haven't read it, do. It is excellent. While reading it, I started to think about one aspect, and how I think there is an awesome opportunity for a nitpick in it: Jim (and most people I know) say … Continue reading Nitpick: Launch does not support Page Load Rules
The Mechanics of Loading Analytics Code with DTM
Yes, I know, Launch. But I had this post in the pipeline for some time now, and here you go. As a bonus, I have noted where Launch, by Adobe, handles things differently. If you came here from my "battle post", then this is some background that'll help you understand why I wrote the other … Continue reading The Mechanics of Loading Analytics Code with DTM
Switch off DTM server-side
There's a monster hiding under our beds right now, called "GDPR". Since I am not a lawyer, I will not write about GDPR, but I'll happily use it as bait. 😉 Seriously, though, GDPR is a great reminder that in our business (analytics, optimisation, but actually the web in general), privacy is a topic, and … Continue reading Switch off DTM server-side
Always deploy DTM production libraries
No beating about the bush this time, I'll just spit out what I have to say: There is no reason to embed DTM staging libraries anywhere, like, ever! I don't actually think this is controversial, more of an example of what I heard a colleague say the other day: "common sense" and "common practice" are … Continue reading Always deploy DTM production libraries
Cookies, IDs, and the Experience Cloud
In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite a lot. There was one cookie, specifically, which was important. It was called "s_vi", and it held what we called the … Continue reading Cookies, IDs, and the Experience Cloud
