One more on automated testing, if you allow me. Yesterday evening (i.e. on July 17th, as this post is scheduled to go live on the 18th), I will hopefully have updated the test framework on github. There are two big changes in this new version, and those to have to be explained. I swapped out …
Tag: DTM
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Debugging 2017.07
5 months ago I jokingly decided to put versions into the titles of articles about debugging. I seem to be wiser than I think I am... This article is about the "Adobe Experience Cloud Debugger" Chrome extension, a replacement for a bunch of other debuggers and extensions, and for some, maybe even for Charles. The …
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Using a CEDDL Data Layer with DTM
I feel that standards are a good thing. I think that each of us should strive to follow standard approaches, because it'll make all of our lives easier. I also think that a Data Layer is an adornment on every site, and a svelte way of helping analysts and marketing do their work more flexibly. …
Quick tip: hierarchical Data Elements
Remember when I wrote about how I blog? How I mentioned the empty note called "Hierarchical Data Elements", and couldn't remember what I had intended to write? As usual, I found a snippet of text the day the article went live, and so I am now able to return to my normal schedule and proudly …
Data Quality at the Adobe Summit
This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I'll run the same lab again in London on the 10th. The lab was mainly about the test framework I also write about here a lot. My hope was that I could introduce …
Tracking 404 Error Pages
There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she asks you to build tracking for 404 pages. Now what? Let me explain, both for …
Adobe DTM + Adobe Analytics Media Module + YouTube = ❤️
Today, I'm happy to present the first ever guest post on webanalytics for developers! Written by Stefan Schäfer, it deals with DTM, the Media Module, and Youtube video. Have fun! If you use Adobe DTM together with the Adobe Analytics Media Module, and if you can completely rely on autoTrack=true, you're good. But what if you have …
Continue reading Adobe DTM + Adobe Analytics Media Module + YouTube = ❤️
Debugging 2017.02
It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn't help but notice that my workflow has indeed changed. Time for a new article! I'll stick with client-side this time, as this is where the changes have happened. The second big difference is …
Discussion – Customize Analytics in DTM
There is no "standard deployment". A couple of weeks ago, I was talking with a colleague who hadn't worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I think is the best approach. Whilst doing that, I kept thinking about "the other approach", …
![[Screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2016/12/161206-aaabbx.png?w=900)
Load Times & DTM
If I say "BAADFX", do you flinch? You're a developer, so I guess you should. I'm talking about the results for your pages on webpagetest.org. Each letter is the result of a specific category of the test. A is better than F. In the example above, images should be compressed (the D in position 4), …
