There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she asks you to build tracking for 404 pages. Now what? Let me explain, both for … Continue reading Tracking 404 Error Pages
Tag: DTM
Adobe DTM + Adobe Analytics Media Module + YouTube = ❤️
Today, I'm happy to present the first ever guest post on webanalytics for developers! Written by Stefan Schäfer, it deals with DTM, the Media Module, and Youtube video. Have fun! If you use Adobe DTM together with the Adobe Analytics Media Module, and if you can completely rely on autoTrack=true, you're good. But what if you have … Continue reading Adobe DTM + Adobe Analytics Media Module + YouTube = ❤️
Debugging 2017.02
It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn't help but notice that my workflow has indeed changed. Time for a new article! I'll stick with client-side this time, as this is where the changes have happened. The second big difference is … Continue reading Debugging 2017.02
Discussion – Customize Analytics in DTM
There is no "standard deployment". A couple of weeks ago, I was talking with a colleague who hadn't worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I think is the best approach. Whilst doing that, I kept thinking about "the other approach", … Continue reading Discussion – Customize Analytics in DTM
Load Times & DTM
![[Screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2016/12/161206-aaabbx.png?w=656&h=233&crop=1)
If I say "BAADFX", do you flinch? You're a developer, so I guess you should. I'm talking about the results for your pages on webpagetest.org. Each letter is the result of a specific category of the test. A is better than F. In the example above, images should be compressed (the D in position 4), … Continue reading Load Times & DTM
SPAs, DTM, and clearVars
For some reason, I see a lot of SPAs right now, some of them actually embedded into otherwise harmless and perfectly likable web sites. I guess they're not going to go away anytime soon. This article is part of my "don't fight it" exercise. It is a follow-up to the article on tracking single-page applications. … Continue reading SPAs, DTM, and clearVars
Privacy with DTM
I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let's just say this for our American friends: people in the EU do not like to know they're being marketed to. Mostly. They also fear Google more than their own government, … Continue reading Privacy with DTM
Measuring Time on Last Pages
Your web site might not sell anything. Instead, your friendly marketer might look at the time that visitors spend on the content. Let's not discuss how accurate or useful that metric is. Someone else has likely discussed this with your friendly marketer at length. But she wants the metric, so you have to make it … Continue reading Measuring Time on Last Pages
Testing is like an Onion
I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to … Continue reading Testing is like an Onion
Dynamic Report Suite ID with DTM
![[Screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2016/07/160802-rsid-dtm-official.png?w=656&h=300&crop=1)
Adobe Analytics has always had a feature that allowed you to dynamically set the Report Suite ID (rsid). It works with a list of domains, matched against the current domain automatically. See dynamic accounts in the Marketing Cloud Help. Nevertheless, traditionally, people have built their own code to set s_account before loading the s_code.js file. … Continue reading Dynamic Report Suite ID with DTM
Web Analytics for Developers 