The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his comment, so I promised Antti to do my best and answer it in an article as … Continue reading One Report Suite or Two?
Tag: eVar
Using Data Feeds for Debugging
When I wrote about debugging mobile apps some time ago I mentioned that one way to get data out of SiteCatalyst Adobe Analytics for troubleshooting is the so-called "Data Feeds" — flat files of raw data delivered by FTP, containing one line per every hit sent. BIG data When you looked at the URL of … Continue reading Using Data Feeds for Debugging
Visitor IDs & Visitor Profile
For months now I must have thought that an article about visitor IDs is really overdue. It is the last remaining principle aspect of Adobe Analytics that I have not explained, I think. Also, in step 6 of my post on processing hits, I mentioned the "Visitor Profile" and didn't really explain it. Bad blogger! … Continue reading Visitor IDs & Visitor Profile
A Short History of Processing a Hit
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let's expand on that and also mention the different points where you can add information or retrieve it. Let's start in … Continue reading A Short History of Processing a Hit
Quick Tip: Save Variables
In the post about "Variables" I neglected to mention one important characteristic of Adobe Analytics: with each Report Suite, you get 75 props (traffic variables), 75 eVars (conversion variables) and 100 events. Now everyone who has ever worked in the field will tell you that 75/75/100 is ample for everyone. And it really is. But … Continue reading Quick Tip: Save Variables
Cross-Device Linking – what Adam said
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based … Continue reading Cross-Device Linking – what Adam said
Cohort Analysis
Just like you have editors, debuggers, profilers, libraries, frameworks and other things, your friendly marketer has a bag of tools that they use to do their job. One of these tools is the so-called "cohort-analysis". Cohorts Think about the people coming to your web site. When your friendly marketer ran that facebook competition, she attracted … Continue reading Cohort Analysis
2 Good Reasons to use Context Data
My colleague Carl Sandquist recently wrote "Although you may get a bit teary-eyed bidding farewell to expounding on the differences of eVars and props to your developers, we’re sure you’ll eventually get over it." He's obviously right about this: developers will shed no tears if they never have to see props or eVars ever again. … Continue reading 2 Good Reasons to use Context Data
Redirect Tracking
While we're introducing different options to track, let me tell you about redirect tracking. Before I go into the technical details and explain how to implement it, let me explain what it is and what people use it for. Use Cases Say you want to track exit links, but you don't want to use Javascript … Continue reading Redirect Tracking
Real Time Reports via the Reporting API
Did you know that since the release on June 20th, you can get data out of the Reporting API with seconds of latency? This is a case where the Reporting API added functionality before the Adobe Analytics web UI! So what can we do with that "real time data"? And how does it work? Use … Continue reading Real Time Reports via the Reporting API
Web Analytics for Developers 