Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and Ben dropped some subtle hints some time ago in London. They were clearly exited, and, as … Continue reading Adobe Experience Platform Web SDK
Tag: Extensions
The Adobe Client Data Layer
I have pushed this article back so many times that I feel bad for it. So even though one part of the story isn't there yet, I'll publish it now. (Update, the Extension is now publicly available!) The story began with me moving to Switzerland and the Basel office. This office came to Adobe via … Continue reading The Adobe Client Data Layer
On letting go
Planning hero, me. Last week, I looked at blog stats, saw that the last post was 12 days ago, then hurriedly rescheduled a post to fill the perceived gap. This week, I realised I had posted three articles in September, and had created a gap for this Tuesday. So now I'm shuffling and changing my … Continue reading On letting go
Adobe Experience Platform Mobile SDKs – What changes need an app update?
I think I can safely say I speak for all of us when I say this: the first time I heard about Launch playing a role in the deployment of Experience Cloud applications on mobile, I immediately thought "tag management! On mobile! I wonder how far it goes!" Ever since, I have wondered how much … Continue reading Adobe Experience Platform Mobile SDKs – What changes need an app update?
Adobe Experience Platform Mobile SDKs – Recap
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2020/03/200323-table-of-sdk-actions.png?w=656&h=250&crop=1)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about the series as such. You can find the overview here. I don't think I have ever done anything like the AEP Mobile SDKs mini-series before. In total, I posted 10 articles, including this one, and I did it with a … Continue reading Adobe Experience Platform Mobile SDKs – Recap
Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2020/03/200303-empty-list-pr.png?w=656&h=300&crop=1)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about mapping data into Analytics. You can find the overview here. Mapping data for Analytics In the article about adding Analytics to your app, I mentioned lifecycle metrics, as well as explicit tracking of Views/Activities and user actions. I put a … Continue reading Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
Launch – Make an Extension – Techniques & Types
We're getting closer to a dozen articles on the topic of Launch Extensions! In my book, that is great, because I want everyone of you to a) be able to and b) do it! Let me preface this one with a warning: I may have called myself a developer very briefly back in the late … Continue reading Launch – Make an Extension – Techniques & Types
Launch – Make an Extension – Better Practice
Since my latest articles on Launch Extensions, things have evolved a bit. When I look at those articles now, I feel a certain urge to delete most of them, because they are so - uhm - old. Instead, I decided to write down an extremely streamlined version of what tools you can, nay, should use … Continue reading Launch – Make an Extension – Better Practice
Launch – Make an Extension – Principles
I have written a lot about how to make an Extension, including here and here. There are missing pieces, though. If you have looked at the documentation, you will likely have come across the following illustration regarding Extension flow. The flow diagram describes how the different parts of Launch and your Extension work together. Flow … Continue reading Launch – Make an Extension – Principles
Extensions and Adobe Analytics – get-tracker and augment-tracker
I built an Extension some time ago that enables someone to set contextData for Analytics directly in the Launch UI. You can see the source code for that Extension on github, of course, but today, I want to write about some of the stuff that went into the Extension. This is also, in a way, … Continue reading Extensions and Adobe Analytics – get-tracker and augment-tracker
Web Analytics for Developers 