Just like you have editors, debuggers, profilers, libraries, frameworks and other things, your friendly marketer has a bag of tools that they use to do their job. One of these tools is the so-called "cohort-analysis". Cohorts Think about the people coming to your web site. When your friendly marketer ran that facebook competition, she attracted … Continue reading Cohort Analysis
Tag: facebook
How to track the ‘Like’ button
No site without a "like" button these days. Your friendly marketer wanted to have a "like" button, as well as a "tweet this", "share on Google+" and possibly a bunch of other social media buttons on the site to augment the reach of their content. The idea is that a product, some content, or any … Continue reading How to track the ‘Like’ button
Web Analytics for Developers 