A recent, non-representative poll on twitter urged me to write introductory articles about Launch, the new tag management element in the Adobe Experience Could. I presume I won't be the only one, but I will abide anyway, and so here is the first of a bunch of articles on Launch. (It was really hard to … Continue reading Launch? Launch!
Tag: implementation
Always deploy DTM production libraries
No beating about the bush this time, I'll just spit out what I have to say: There is no reason to embed DTM staging libraries anywhere, like, ever! I don't actually think this is controversial, more of an example of what I heard a colleague say the other day: "common sense" and "common practice" are … Continue reading Always deploy DTM production libraries
Bad Data – Prevention & other Aspects
Someone asked me the other day: if I cannot currently run tests to improve data quality, is there anything else I can do to make my data better? Now there's a good question! The obvious, easy, and somewhat lame answer is: well, why can't you run tests? You'd be able to catch and prevent, like, … Continue reading Bad Data – Prevention & other Aspects
Using the new Callbacks for Tracking
Sometimes you find surprising little things when you don't expect it. Take this little gem: Since 1.8.0 (released 19/1/17) Added the following pre- and post-tracking call hooks. (AN-134567) s.registerPreTrackCallback s.registerPostTrackCallback These functions take as parameters: the callback (a function), and the parameters to that function. For example: s.registerPreTrackCallback(function(requestUrl,a,b,c) { console.log("pre track callback"); console.dir(requestUrl); // Request … Continue reading Using the new Callbacks for Tracking
Cookies, IDs, and the Experience Cloud
In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite a lot. There was one cookie, specifically, which was important. It was called "s_vi", and it held what we called the … Continue reading Cookies, IDs, and the Experience Cloud
Useful Data Elements
Every one of us has a bag full of little tricks that they carry with them. The bag contains knowledge, ideas that we developed with or for customers, snippets of code, pieces of architectural blue prints, and much more. This blog, every now and again, empties the bag onto the floor and explains some of … Continue reading Useful Data Elements
The 2 Faces of the Audience Manager – Analytics Integration
So here you are, wondering. Your friendly marketer has told you to add a new tool to the toolbox — Adobe Audience Manager. She told you that you have to implement some code for it to work. You checked the help site and came away none the wiser. Let me help you. There are currently … Continue reading The 2 Faces of the Audience Manager – Analytics Integration
Maintenance
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The cool thing about Analytics, from the point of view of a developer: once you have set it up, it is completely maintenance-free! Fire and forget! Or is it? The truth is that a) "once you have set it up" is not the way I would describe Analytics (or other things like targeting, personalisation, testing, … Continue reading Maintenance
Automated Testing – Blocking Tracking
One more on automated testing, if you allow me. Yesterday evening (i.e. on July 17th, as this post is scheduled to go live on the 18th), I will hopefully have updated the test framework on github. There are two big changes in this new version, and those to have to be explained. I swapped out … Continue reading Automated Testing – Blocking Tracking
Debugging 2017.07
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5 months ago I jokingly decided to put versions into the titles of articles about debugging. I seem to be wiser than I think I am... This article is about the "Adobe Experience Cloud Debugger" Chrome extension, a replacement for a bunch of other debuggers and extensions, and for some, maybe even for Charles. The … Continue reading Debugging 2017.07
Web Analytics for Developers 