With the release of H.25.3 in January 2013, the Javascript code was augmented with the s.abort flag — a flag that when set instructs the core Javascript code to not fire the tracking request. Uh, what? Where would you use that? In the interest of keeping the page tagging light (do we have to go … Continue reading The s.abort Flag
Tag: javascript
Tracking Apps vs Web Pages
Today we'll focus on the differences between tagging a web page (see Basic Tracking) and tagging an app (see Tracking Mobile Apps). While those two are fairly similar, there are some differences that you need to keep in mind. Online and Offline The biggest difference is probably that an app can work even if the … Continue reading Tracking Apps vs Web Pages
Versioning Your Tracking
Here comes a good idea: make sure your s_code.js file has a version! There are three parts to this tip: Put the s_code.js file into your revision control system. Make sure the file has a version on the URL. Track the version of the file into Adobe Analytics. Let's go into these one by one. … Continue reading Versioning Your Tracking
Migrating to Tag Management
I have been slow with implementing Tag Management on my own sites and until I actually started doing it I didn't know why. Now I know: it's not straight-forward. It is fairly easy once you know what to do, though. So let me walk you through the process from the perspective of a developer. We'll do … Continue reading Migrating to Tag Management
Context Data Variables & Processing Rules
When Processing Rules were first released in SiteCatalyst 15 in 2011, they were perceived by many as a light-weight alternative to VISTA Rules. That's not entirely wrong. The big improvement that they brought, though, was their usage in conjunction with Context Data Variables. It really makes sense to mention both together. So, what are Context … Continue reading Context Data Variables & Processing Rules
“Variables”
Here's a topic that has likely prompted the odd head scratch: "variables" in Adobe Analytics. From the point of view of a marketer, there are two different types of variables, and Adam Greco did a great job describing them: Traffic Variables, Conversion Variables - Part I and Conversion Variables - Part II. There's also something … Continue reading “Variables”
The s_code.js file – Core Javascript Code
This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section The s.doPlugin() callback method Plugins Core Javascript code (this article) Core Javascript Code The biggest portion of the s_code.js file is the core Javascript code underneath the "DO NOT CHANGE" line. In this … Continue reading The s_code.js file – Core Javascript Code
The s_code.js file – Plugins
This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section The s.doPlugin() callback method Plugins (this article) Core Javascript code Plugins Yesterday we mentioned that you can do a lot of things in the s.doPlugins() method, which often means less code on the … Continue reading The s_code.js file – Plugins
The s_code.js file – s.doPlugins()
The s_code.js file - s.doPlugins() This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section The s.doPlugin() callback method (this article) Plugins Core Javascript code The s.doPlugins() Callback Method Now this one is a proper subject for developers. So far we have only … Continue reading The s_code.js file – s.doPlugins()
The s_code.js file – Configuration
The s_code.js file - Configuration This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section (this article) The s.doPlugin() callback method Plugins Core Javascript code The Configuration Section The configuration of some of the tracking is defined in the s_code.js file in two … Continue reading The s_code.js file – Configuration
Web Analytics for Developers 