Skip to content

Web Analytics for Developers

A developer's guide to web analytics – decommissioned in 2021

  • Home
  • Launch
  • TDD
  • Opinion
  • Debugging Helpers
  • Extensions for Launch
  • About

Tag: javascript

The s_code.js File – Overview

April 2, 2013January 5, 2021 ~ Jan Exner ~ 40 Comments

This article and the following four will discuss a file that is vital for Adobe Analytics: the s_code.js file. Note: technically, this article is completely outdated. You should not have to read this if you are implementing a fresh site. I'd even say that you do not have to know what s_code.js is at all. … Continue reading The s_code.js File – Overview

53.368565 -2.234453

Basic Tracking

March 19, 2013September 30, 2015 ~ Jan Exner ~ 29 Comments

Most web analytics data is gathered within browsers using Javascript. There's other ways, but we'll get to that later.So how do you track a web page? (Too) Minimal Code The very minimum are 4 lines of code, like so: The first line loads the s_code.js file which contains three important pieces (we'll go into that … Continue reading Basic Tracking

53.368565 -2.234453

Posts navigation

Newer posts

Follow this blog

  • RSS - Posts
  • RSS - Comments

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 517 other subscribers

Recent Posts

  • 2021 for Developers
  • I am not a Techie anymore
  • Obscure References
  • TTD is a big issue!
  • A Powerful Trio of Extensions for a scalable Platform Setup

Recent Comments

Laurel C's avatarLaurel C on Pulling a Report using the Rep…
Automated Checks For… on Wanna test? Mac Edition
Mfon's avatarMfon on Consent and Launch, part II…
Jan Exner's avatarJan Exner on Consent and Launch, part II…
Mfon's avatarMfon on Consent and Launch, part II…

Blogroll

  • Jenn Kunz – Digital Data Tactics
  • Simo Avaha's blog
  • Antti Koski's blog
  • Development & Analytics
  • Adam Greco's Blog
  • @oarsi's Analytics snippets
  • The Digital Marketing Architect
  • Adobe Digital Marketing Blog
  • Adobe Analytics
  • Jim Gordon's blog

Categories

  • AppMeasurement
  • Automation
  • DTM
  • Integration
  • Javascript
  • Launch
  • Opinion
  • Page Code
  • Platform
  • Plugins
  • Principles
  • TDD
  • Tips
  • Uncategorized

Twitter

Tweets by jexnerW4D
Blog at WordPress.com.
  • Subscribe Subscribed
    • Web Analytics for Developers
    • Join 517 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Web Analytics for Developers
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...