I received a question via Twitter the other day: @jexnerADBE Hello Jan, can you tell from looking at the source code for SC which version of SC a site is on?...Thank you! That is a really good question! Sounds simple but there are a couple of ways to get to the version. And as an … Continue reading Know Your Version
Tag: javascript
Internal URL Filters
Your friendly marketer is interested in the beginning and the end of a visitor's visit. She wants to know where they came from, how long they were around, how many pages they saw and so on. How do we technically determine those two important moments? The Beginning of a Visit Let's look at the start … Continue reading Internal URL Filters
Cohort Analysis
Just like you have editors, debuggers, profilers, libraries, frameworks and other things, your friendly marketer has a bag of tools that they use to do their job. One of these tools is the so-called "cohort-analysis". Cohorts Think about the people coming to your web site. When your friendly marketer ran that facebook competition, she attracted … Continue reading Cohort Analysis
SiteCatalyst is not a Database
I had a lengthy discussion the other day with people who looked at a common scenario: their implementation was about 2.5 years old and they were struggling to get at the data that they needed. The interesting part about this specific discussion was that we had a guy at the table who clearly was approaching … Continue reading SiteCatalyst is not a Database
s_gi() and Tracking Links
Today we'll discuss one of the big questions of all times: when tracking links or actions, is it necessary to call s_gi()? If you don't know what I'm talking about, go and read the article on Tracking Links & Action while I wait. At the heart of it is this piece of code: <script type="text/javascript"> … Continue reading s_gi() and Tracking Links
Migrating from H-code to AppMeasurement
In May 2013, the Adobe analytics product team released a new Javascript library, no longer called "H.xx.y" but "AppMeasurement for JavaScript". The main selling points for this new lib are it's speed (3 – 5 times faster than H.25), size (8k compressed, compared to 13k for H.25) and native support for some of the most … Continue reading Migrating from H-code to AppMeasurement
Ode to Charles & Map Local
There once was a tool with a feature The merits of which like a preacher I praise on this blog And I'm almost agog For it's part of my normal procedure If there is one tool in my toolbox that I have to point out, it's "Charles" by Karl von Randow. Sure, there are others … Continue reading Ode to Charles & Map Local
How to track the ‘Like’ button
No site without a "like" button these days. Your friendly marketer wanted to have a "like" button, as well as a "tweet this", "share on Google+" and possibly a bunch of other social media buttons on the site to augment the reach of their content. The idea is that a product, some content, or any … Continue reading How to track the ‘Like’ button
How to track Micro-Sites with Vanity URLs
Let's be constructive again. After telling you to say "no" and indulging in some scifi-geekery, I feel it is time to go back to solid technical advice. Let's look at micro sites with vanity URLs. Analysts usually treat them one of two ways: as a marketing channel — concentrating on how they bring traffic / … Continue reading How to track Micro-Sites with Vanity URLs
Tracking w/o Javascript
Almost all web analytics tools these days are tracking using Javascript in the browser, see the post about Basic Tracking. With Adobe Analytics, you have a couple of other possibilities to get data into the system. My colleague Brent Dykes has written a blog article on How to Get Data In and Out of SiteCatalyst … Continue reading Tracking w/o Javascript
Web Analytics for Developers 