A developer's guide to web analytics – decommissioned in 2021
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This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about what you can do in Launch versus coding in the app. You can find the overview here. The one thing a lot of people ask is this: if the AEP Mobile SDKs use Launch, does that mean I can use … Continue reading Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web
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This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about privacy, opt-in, opt-out, and how you can have sensible visitor IDs in a hybrid app. You can find the overview here. This article is not going to tell you whether anything is GDPR-compliant, or legally ok, or anything like that. … Continue reading Adobe Experience Platform Mobile SDKs – Privacy & Visitor IDs
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This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about mapping data into Analytics. You can find the overview here. Mapping data for Analytics In the article about adding Analytics to your app, I mentioned lifecycle metrics, as well as explicit tracking of Views/Activities and user actions. I put a … Continue reading Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about debugging your app. You can find the overview here. Today, we'll talk about an aspect of development that, on mobile apps, is a royal pain, at least compared to the browser-based and extension-supported debugging we do when we deploy on … Continue reading Adobe Experience Platform Mobile SDKs – Debugging
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tracking your app, more specifically about how to add Analytics into it. You can find the overview here. Analytics Adobe Analytics is an application that allows you to measure how visitors of your site or app behave, from the generic … Continue reading Adobe Experience Platform Mobile SDKs – Analytics
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Welcome to part 1 of the Adobe Experience Platform Mobile SDKs mini-series. This part is about prerequisites. You can find the overview here. Prerequisites I have had Android phones since the HTC Desire HD came out, so all my examples for mobile are always in Java, for Android. I am also firmly in the not-Mac … Continue reading Adobe Experience Platform Mobile SDKs – Prerequisites
I had an extremely brief discussion the other day about custom code, Extensions, and data quality, with Urs Boller. You all know how much those three topics mean to me, and that I have some opinions on all three of them. I also have a lot of respect for Urs, so when he challenged my … Continue reading No Custom Code – is an Extension the answer?
Some time ago, I built and released an Extension called "Time spent and Scroll Depth", mostly as an exercise for myself, and because I thought Simo Ahava had really nicely explained how tracking content-heavy sites might work. Since then, I have learned a lot, and I sort of don't want to look back at the … Continue reading Launch Extensions & Cato Fong
When I am asked what Launch is, and I want to keep it abstract, I usually say that Launch is at the base a script manager. It allows people to use a UI, and it generates Javascript, which can then be added to your web site to do stuff. Ok. Terms The process of generating … Continue reading Launch libraries – Dev/Staging/Prod
Sometimes I have trouble with the beginning of an article. This is such a case. I have been pondering the best way to use Launch to track visitor activity for some time. You know, visitor clicking stuff, SPAs, things like that. It really boils down to two approaches: Use _satellite.track() and put payload into the … Continue reading Launch, Events, and EDDL – aka Jim changed my mind
Web Analytics for Developers 