Launch, the successor of DTM, comes with a lot of APIs and is a lot more modular than DTM. You can add functionality to Launch via so-called "Extensions". Extensions can be used by your friendly marketer or anyone else using Launch to add new capabilites to the tag management setup. The idea is to encapsulate … Continue reading Launch Extensions – Overview
Tag: Launch
Launch? Launch!
A recent, non-representative poll on twitter urged me to write introductory articles about Launch, the new tag management element in the Adobe Experience Could. I presume I won't be the only one, but I will abide anyway, and so here is the first of a bunch of articles on Launch. (It was really hard to … Continue reading Launch? Launch!
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