I came across an interesting gotcha last week when I was helping a German company troubleshoot their tracking. They were sending in a prop and an eVar along with an event as payload on a custom link. The numbers for that custom link were a lot higher than the event and the instances on both … Continue reading Processing Rules – Positive or Precise
Tag: processing rules
2 Good Reasons to use Context Data
My colleague Carl Sandquist recently wrote "Although you may get a bit teary-eyed bidding farewell to expounding on the differences of eVars and props to your developers, we’re sure you’ll eventually get over it." He's obviously right about this: developers will shed no tears if they never have to see props or eVars ever again. … Continue reading 2 Good Reasons to use Context Data
Redirect Tracking
While we're introducing different options to track, let me tell you about redirect tracking. Before I go into the technical details and explain how to implement it, let me explain what it is and what people use it for. Use Cases Say you want to track exit links, but you don't want to use Javascript … Continue reading Redirect Tracking
Context Data Variables & Processing Rules
When Processing Rules were first released in SiteCatalyst 15 in 2011, they were perceived by many as a light-weight alternative to VISTA Rules. That's not entirely wrong. The big improvement that they brought, though, was their usage in conjunction with Context Data Variables. It really makes sense to mention both together. So, what are Context … Continue reading Context Data Variables & Processing Rules
Web Analytics for Developers 