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Tag: s_code.js

Adobe Experience Platform Web SDK

January 19, 2021January 18, 2021 ~ Jan Exner ~ 2 Comments

Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and Ben dropped some subtle hints some time ago in London. They were clearly exited, and, as … Continue reading Adobe Experience Platform Web SDK

What is “s_code.js”? Do I have to know?

January 5, 2021January 4, 2021 ~ Jan Exner ~ 5 Comments

No. This could be the shortest post, ever. One word. These days, you really do not have to know what "s_code.js" is, and the only reason I am even writing this is because for some reason that totally eludes me, an old post about it, from back in 2013, keeps being the most or second-most … Continue reading What is “s_code.js”? Do I have to know?

Out with the Old!

November 5, 2019October 24, 2019 ~ Jan Exner ~ 7 Comments

The subject of today's article is "things we do, well, because, and which we should stop doing." https://media.giphy.com/media/3oKIPj8bJ9ky9ubKGQ/source.gif Below, you can find a list of things that I, personally, would a) not do anymore, and b) like to eradicate from any deployments I have ever participated in. I'd also like to erase them from my … Continue reading Out with the Old!

Cookies, IDs, and the Experience Cloud

September 19, 2017July 21, 2020 ~ Jan Exner ~ 12 Comments

In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite a lot. There was one cookie, specifically, which was important. It was called "s_vi", and it held what we called the … Continue reading Cookies, IDs, and the Experience Cloud

The 2 Faces of the Audience Manager – Analytics Integration

August 15, 2017August 14, 2017 ~ Jan Exner ~ 8 Comments

So here you are, wondering. Your friendly marketer has told you to add a new tool to the toolbox — Adobe Audience Manager. She told you that you have to implement some code for it to work. You checked the help site and came away none the wiser. Let me help you. There are currently … Continue reading The 2 Faces of the Audience Manager – Analytics Integration

Tracking 404 Error Pages

March 21, 2017February 21, 2017 ~ Jan Exner ~ 11 Comments

There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she asks you to build tracking for 404 pages. Now what? Let me explain, both for … Continue reading Tracking 404 Error Pages

Debugging 2017.02

February 7, 2017February 6, 2017 ~ Jan Exner ~ 12 Comments

It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn't help but notice that my workflow has indeed changed. Time for a new article! I'll stick with client-side this time, as this is where the changes have happened. The second big difference is … Continue reading Debugging 2017.02

Discussion – Customize Analytics in DTM

January 17, 2017January 19, 2017 ~ Jan Exner ~ 9 Comments

There is no "standard deployment". A couple of weeks ago, I was talking with a colleague who hadn't worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I think is the best approach. Whilst doing that, I kept thinking about "the other approach", … Continue reading Discussion – Customize Analytics in DTM

Everything but the TMS

[Screenshot]
October 4, 2016September 29, 2016 ~ Jan Exner ~ 5 Comments

You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on the s_code.js file still is, I keep wondering why would people even look at … Continue reading Everything but the TMS

When exactly does doPlugins run?

April 5, 2016August 14, 2017 ~ Jan Exner ~ 4 Comments

In a meeting a couple of months ago, André Urban (a seasoned colleague of mine) and I got into a sudden and unexpected argument about when exactly s.doPlugins is called. I was convinced it was called as a result of calling either s.t() or s.tl(), while he says it was also called everytime a visitor clicks … Continue reading When exactly does doPlugins run?

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