Let me throw out an idea here. Given that you are a developer, I hope you can a) appreciate the idea and b) help me develop it into something that works. The idea is to use test-driven development for Analytics or maybe for digital marketing tagging in general. Motivation I recently attended a conference in … Continue reading TDD for Analytics, please
Tag: s_code.js
Visitor ID Service Revisited
(Ah, the title... see what I did there?) Just two days after my article about the Visitor ID Service, my colleagues in Engineering and Product Management released a new version of Reports & Analytics and made a couple of nice changes to the Visitor ID Service. So, essentially, forget everything I said last time. Maybe not … Continue reading Visitor ID Service Revisited
The Visitor ID Service
What I write about mostly on this blog has to do with analytics, specifically Adobe Analytics, fka SiteCatalyst. But this is just one in the large collection of tools your friendly marketer uses to do her job. Analytics allow her to capture data for analysis and observation. She can also use the data to drive aspects … Continue reading The Visitor ID Service
Visitor IDs & Visitor Profile
For months now I must have thought that an article about visitor IDs is really overdue. It is the last remaining principle aspect of Adobe Analytics that I have not explained, I think. Also, in step 6 of my post on processing hits, I mentioned the "Visitor Profile" and didn't really explain it. Bad blogger! … Continue reading Visitor IDs & Visitor Profile
A Short History of Processing a Hit
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let's expand on that and also mention the different points where you can add information or retrieve it. Let's start in … Continue reading A Short History of Processing a Hit
Know Your Version
I received a question via Twitter the other day: @jexnerADBE Hello Jan, can you tell from looking at the source code for SC which version of SC a site is on?...Thank you! That is a really good question! Sounds simple but there are a couple of ways to get to the version. And as an … Continue reading Know Your Version
Internal URL Filters
Your friendly marketer is interested in the beginning and the end of a visitor's visit. She wants to know where they came from, how long they were around, how many pages they saw and so on. How do we technically determine those two important moments? The Beginning of a Visit Let's look at the start … Continue reading Internal URL Filters
Multi-Suite Tracking & Report Suites
Short post today to explain two things that have been mentioned on this blog a couple of times but never really explained. Bad blog! "Report Suite" The concept "report suite" is pretty important in Adobe Analytics. I have mentioned it a lot but only ever gone into a little bit of detail in the post … Continue reading Multi-Suite Tracking & Report Suites
Cohort Analysis
Just like you have editors, debuggers, profilers, libraries, frameworks and other things, your friendly marketer has a bag of tools that they use to do their job. One of these tools is the so-called "cohort-analysis". Cohorts Think about the people coming to your web site. When your friendly marketer ran that facebook competition, she attracted … Continue reading Cohort Analysis
2 Good Reasons to use Context Data
My colleague Carl Sandquist recently wrote "Although you may get a bit teary-eyed bidding farewell to expounding on the differences of eVars and props to your developers, we’re sure you’ll eventually get over it." He's obviously right about this: developers will shed no tears if they never have to see props or eVars ever again. … Continue reading 2 Good Reasons to use Context Data
Web Analytics for Developers 