Quick Tip – Debug server-side manipulations of the tracking call

I guess this post is pretty specific. It might have a target audience of a dozen or so. I hope the rest of you forgive me, but keep on reading, you might need this one day! Setup At a Swiss financial institution, we implemented an "internal visitor" detection using their reverse proxy. They are routing …

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Visitor ID Service Revisited

(Ah, the title... see what I did there?) Just two days after my article about the Visitor ID Service, my colleagues in Engineering and Product Management released a new version of Reports & Analytics and made a couple of nice changes to the Visitor ID Service. So, essentially, forget everything I said last time. Maybe not …

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How to track Micro-Sites with Vanity URLs

Let's be constructive again. After telling you to say "no" and indulging in some scifi-geekery, I feel it is time to go back to solid technical advice. Let's look at micro sites with vanity URLs. Analysts usually treat them one of two ways: as a marketing channel — concentrating on how they bring traffic / …

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