SAINT Classifications – the Most Used Feature

Product Manager John Bates told the audience at the marketing Summit in Utah in March 2014 that Classifications is the most used feature in Adobe Analytics. I am not surprised. One reason is that Classifications allow you to aggregate data. Aggregation of data can make all the difference between a report that is unreadable and … Continue reading SAINT Classifications – the Most Used Feature

Adobe Marketing Cloud APIs

I have "mentioned" the Reporting API before, a means of getting information out of Adobe analytics programmatically. There are of course some more APIs that allow you to automate tasks in the context of the Adobe Marketing Cloud. This post shall introduce the most important ones. You can also check out the official introduction on the Developer … Continue reading Adobe Marketing Cloud APIs