SAINT Classifications – the Most Used Feature

Product Manager John Bates told the audience at the marketing Summit in Utah in March 2014 that Classifications is the most used feature in Adobe Analytics. I am not surprised. One reason is that Classifications allow you to aggregate data. Aggregation of data can make all the difference between a report that is unreadable and …

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SAINT API and API Explorer

Do you remember SAINT Classifications at all? When I wrote that article over a year ago, they were useful but slightly cumbersome. Manual upload of meta data was the norm. Only a few customers had opted for "SAINT Bernard". In the meantime, product management and engineering released two features: the Classifications Rule Builder and the …

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Adobe Marketing Cloud APIs

I have "mentioned" the Reporting API before, a means of getting information out of Adobe analytics programmatically. There are of course some more APIs that allow you to automate tasks in the context of the Adobe Marketing Cloud. This post shall introduce the most important ones. You can also check out the official introduction on the Developer …

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SAINT Classifications

The topic today is slightly removed from your typical developer day-to-day activity, but it's nevertheless important in the context of Adobe Analytics. Think of a report that shows tracking codes, like so: Apart from the person responsible for those codes, no one will ever be able to read this report. Even that person might have to look up the …

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