Someone asked me the other day: if I cannot currently run tests to improve data quality, is there anything else I can do to make my data better? Now there's a good question! The obvious, easy, and somewhat lame answer is: well, why can't you run tests? You'd be able to catch and prevent, like, … Continue reading Bad Data – Prevention & other Aspects
Tag: saint
SAINT Classifications – the Most Used Feature
Product Manager John Bates told the audience at the marketing Summit in Utah in March 2014 that Classifications is the most used feature in Adobe Analytics. I am not surprised. One reason is that Classifications allow you to aggregate data. Aggregation of data can make all the difference between a report that is unreadable and … Continue reading SAINT Classifications – the Most Used Feature
SAINT API and API Explorer
Do you remember SAINT Classifications at all? When I wrote that article over a year ago, they were useful but slightly cumbersome. Manual upload of meta data was the norm. Only a few customers had opted for "SAINT Bernard". In the meantime, product management and engineering released two features: the Classifications Rule Builder and the … Continue reading SAINT API and API Explorer
A Short History of Processing a Hit
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let's expand on that and also mention the different points where you can add information or retrieve it. Let's start in … Continue reading A Short History of Processing a Hit
Quick Tip: Save Variables
In the post about "Variables" I neglected to mention one important characteristic of Adobe Analytics: with each Report Suite, you get 75 props (traffic variables), 75 eVars (conversion variables) and 100 events. Now everyone who has ever worked in the field will tell you that 75/75/100 is ample for everyone. And it really is. But … Continue reading Quick Tip: Save Variables
How Classifications are Different
[Due to a mistake I made yesterday evening, this post went out partly, so I decided to post it now rather then wait for Apr 1. No April's fool joke in here.] I hear singing on TV, the girls are watching CBeebies, the BBC channel for children. They're watching a show called "3rd & Bird" … Continue reading How Classifications are Different
Adobe Marketing Cloud APIs
I have "mentioned" the Reporting API before, a means of getting information out of Adobe analytics programmatically. There are of course some more APIs that allow you to automate tasks in the context of the Adobe Marketing Cloud. This post shall introduce the most important ones. You can also check out the official introduction on the Developer … Continue reading Adobe Marketing Cloud APIs
SAINT Classifications
The topic today is slightly removed from your typical developer day-to-day activity, but it's nevertheless important in the context of Adobe Analytics. Think of a report that shows tracking codes, like so: Apart from the person responsible for those codes, no one will ever be able to read this report. Even that person might have to look up the … Continue reading SAINT Classifications
Web Analytics for Developers 