Let me throw out an idea here. Given that you are a developer, I hope you can a) appreciate the idea and b) help me develop it into something that works. The idea is to use test-driven development for Analytics or maybe for digital marketing tagging in general. Motivation I recently attended a conference in … Continue reading TDD for Analytics, please
Tag: simplicity
A Short History of Processing a Hit
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let's expand on that and also mention the different points where you can add information or retrieve it. Let's start in … Continue reading A Short History of Processing a Hit
KPIs and Success Events
Ah... months with 5 Tuesdays... I don't like them. When do I post? Week 1 and 3, as usual? Do I leave a gap in week 5, then? Or do I post more frequently — say in weeks 1, 3 & 5, shortening the potential gap? How about posting in weeks 1 & 4, as … Continue reading KPIs and Success Events
Simplicity is Hard
This article is not about development as much as it is supposed to give you, the developer, a handle on a subject that should be dear to you: simplicity. You're a developer, right? You have seen what happens when things are done as simply as possible: less bugs, easier maintenance — beauty emerges. It's the … Continue reading Simplicity is Hard
All New Reporting API
The Maintenance Release of the Adobe Marketing Cloud on February 20 saw a lot of changes, fixes and new functionality. Personally, I am rather chuffed about the new Reporting API 1.4! Here is the excerpt from the release notes with the high level list of changes: OAuth Authentication Pathing support (Next/Previous Page, Next/Previous Page Flow, … Continue reading All New Reporting API
Processing Rules – Positive or Precise
I came across an interesting gotcha last week when I was helping a German company troubleshoot their tracking. They were sending in a prop and an eVar along with an event as payload on a custom link. The numbers for that custom link were a lot higher than the event and the instances on both … Continue reading Processing Rules – Positive or Precise
Please Say “No”!
It is fair to say that Adobe Analytics offers a lot of choice. Whenever a business user or analyst is looking for specific data or wants to answer a question, there will be more than one way to do it. In fact, there will often be multiple ways of doing it, each with advantages and … Continue reading Please Say “No”!
Web Analytics for Developers 