Towards the end of 2019, the world of consultants in the Adobe Experience Cloud eco system changed. First our product management announced some changes for Workspace "Customer Journey Analytics", then Aaron Hardy, Joe Khoury, Justin Grover, and Jenny Medeiros posted an announcement about a unified Javascript library. Those are huge! I'm not sure if you … Continue reading Big Changes Ahead!
Tag: tag management
More about AMP
Building up on the recent post about Basic Tracking on AMP Pages, I want to riff some more on a couple of aspects today. Also, my colleague Susan Vertrees happened to sit next to me a couple of weeks ago, and since she knows what she is talking about, she was able to point out … Continue reading More about AMP
Load Times & DTM
If I say "BAADFX", do you flinch? You're a developer, so I guess you should. I'm talking about the results for your pages on webpagetest.org. Each letter is the result of a specific category of the test. A is better than F. In the example above, images should be compressed (the D in position 4), … Continue reading Load Times & DTM
DTM – How to Amend an Existing Analytics Setup
(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already … Continue reading DTM – How to Amend an Existing Analytics Setup
DTM Property – Report Suite – Staging/Production
Most developers who work with web sites are working on multiple environments. You'd at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to the point where I feel I need to explain what there is and how you … Continue reading DTM Property – Report Suite – Staging/Production
Quick Tip – One s_code.js for Multiple Sites
The situation: you are responsible for a couple of sites on different domains. Tracking is pretty much the same on all of these pages, but there are some small differences (e.g. each site tracks into a separate report suite). A new version of the s_code has come out and you want to update all your … Continue reading Quick Tip – One s_code.js for Multiple Sites
What does a Digital Analytics department do?
I was going to move on to the next step of my journey, replacing more plugins with Dynamic Tag Management features when I came across and article written by Richard Hayes, that I really want you to read, especially if you are a developer and not an analyst or marketer. Read this: What does a … Continue reading What does a Digital Analytics department do?