DTM – How to Amend an Existing Analytics Setup

(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already …

Continue reading DTM – How to Amend an Existing Analytics Setup

DTM Property – Report Suite – Staging/Production

Most developers who work with web sites are working on multiple environments. You'd at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to the point where I feel I need to explain what there is and how you …

Continue reading DTM Property – Report Suite – Staging/Production

Quick Tip – One s_code.js for Multiple Sites

The situation: you are responsible for a couple of sites on different domains. Tracking is pretty much the same on all of these pages, but there are some small differences (e.g. each site tracks into a separate report suite). A new version of the s_code has come out and you want to update all your …

Continue reading Quick Tip – One s_code.js for Multiple Sites

What does a Digital Analytics department do?

I was going to move on to the next step of my journey, replacing more plugins with Dynamic Tag Management features when I came across and article written by Richard Hayes, that I really want you to read, especially if you are a developer and not an analyst or marketer. Read this: What does a …

Continue reading What does a Digital Analytics department do?