Launch, the successor of DTM, comes with a lot of APIs and is a lot more modular than DTM. You can add functionality to Launch via so-called "Extensions". Extensions can be used by your friendly marketer or anyone else using Launch to add new capabilites to the tag management setup. The idea is to encapsulate … Continue reading Launch Extensions – Overview
Tag: tag manager
Launch? Launch!
A recent, non-representative poll on twitter urged me to write introductory articles about Launch, the new tag management element in the Adobe Experience Could. I presume I won't be the only one, but I will abide anyway, and so here is the first of a bunch of articles on Launch. (It was really hard to … Continue reading Launch? Launch!
Bad Data – Prevention & other Aspects
Someone asked me the other day: if I cannot currently run tests to improve data quality, is there anything else I can do to make my data better? Now there's a good question! The obvious, easy, and somewhat lame answer is: well, why can't you run tests? You'd be able to catch and prevent, like, … Continue reading Bad Data – Prevention & other Aspects
The 2 Faces of the Audience Manager – Analytics Integration
So here you are, wondering. Your friendly marketer has told you to add a new tool to the toolbox — Adobe Audience Manager. She told you that you have to implement some code for it to work. You checked the help site and came away none the wiser. Let me help you. There are currently … Continue reading The 2 Faces of the Audience Manager – Analytics Integration
Maintenance
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The cool thing about Analytics, from the point of view of a developer: once you have set it up, it is completely maintenance-free! Fire and forget! Or is it? The truth is that a) "once you have set it up" is not the way I would describe Analytics (or other things like targeting, personalisation, testing, … Continue reading Maintenance
Debugging 2017.07
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5 months ago I jokingly decided to put versions into the titles of articles about debugging. I seem to be wiser than I think I am... This article is about the "Adobe Experience Cloud Debugger" Chrome extension, a replacement for a bunch of other debuggers and extensions, and for some, maybe even for Charles. The … Continue reading Debugging 2017.07
Using a CEDDL Data Layer with DTM
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I feel that standards are a good thing. I think that each of us should strive to follow standard approaches, because it'll make all of our lives easier. I also think that a Data Layer is an adornment on every site, and a svelte way of helping analysts and marketing do their work more flexibly. … Continue reading Using a CEDDL Data Layer with DTM
Tracking 404 Error Pages
There are tools out there that find bogus links on your site, and some even try to find links outside your site that point to nirvana. But your friendly marketer likely wants to have better data than that, so she asks you to build tracking for 404 pages. Now what? Let me explain, both for … Continue reading Tracking 404 Error Pages
Debugging 2017.02
It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn't help but notice that my workflow has indeed changed. Time for a new article! I'll stick with client-side this time, as this is where the changes have happened. The second big difference is … Continue reading Debugging 2017.02
Discussion – Customize Analytics in DTM
There is no "standard deployment". A couple of weeks ago, I was talking with a colleague who hadn't worked with DTM before. He asked me lots of intelligent questions about his somewhat non-standard requirements, and I replied with what I think is the best approach. Whilst doing that, I kept thinking about "the other approach", … Continue reading Discussion – Customize Analytics in DTM
Web Analytics for Developers 