This post picks up where Consent and Launch gave up ended: what exactly happens when you're doing opt-in and a visitor has not given consent ever before? I had this down as somewhat mysterious and full of traps and pitfalls, but once I switched on the metaphorical light, I saw that it was surprisingly easy … Continue reading Consent and Launch, part II – Opt-in
Tag: target
Consent and Launch
I've pondered, written, deleted, re-written, forgotten, re-written, merged, and then deleted this article a bunch of times before. What you're reading today is like the 50th iteration. The kudos go entirely to my colleagues in product management and engineering, who (in my opinion) are doing a blast of a job with Launch and the Extension … Continue reading Consent and Launch
On letting go
Planning hero, me. Last week, I looked at blog stats, saw that the last post was 12 days ago, then hurriedly rescheduled a post to fill the perceived gap. This week, I realised I had posted three articles in September, and had created a gap for this Tuesday. So now I'm shuffling and changing my … Continue reading On letting go
Big Changes Ahead!
Towards the end of 2019, the world of consultants in the Adobe Experience Cloud eco system changed. First our product management announced some changes for Workspace "Customer Journey Analytics", then Aaron Hardy, Joe Khoury, Justin Grover, and Jenny Medeiros posted an announcement about a unified Javascript library. Those are huge! I'm not sure if you … Continue reading Big Changes Ahead!
Adobe Experience Platform Mobile SDKs – Recap
![[screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2020/03/200323-table-of-sdk-actions.png?w=656&h=250&crop=1)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about the series as such. You can find the overview here. I don't think I have ever done anything like the AEP Mobile SDKs mini-series before. In total, I posted 10 articles, including this one, and I did it with a … Continue reading Adobe Experience Platform Mobile SDKs – Recap
Adobe Experience Platform Mobile SDKs – Adobe Target
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about tagging your app, more specifically about how to add Target into it. You can find the overview here. Target Adobe Target is an application that allows you to target specific visitors with relevant content, to A/B test what relevant content … Continue reading Adobe Experience Platform Mobile SDKs – Adobe Target
Quick tip: use empty placeholder divs with Target VEC
I think this is my first ever post specifically for Adobe Target. I'm so excited! Target, in a nutshell, is used to replace or insert content into a page. It comes with it's own delivery infrastructure, logic, Javascript, and the so-called "Visual Experience Designer", which allows a marketer to load the page, click an element … Continue reading Quick tip: use empty placeholder divs with Target VEC
Mobile SDKs – which one?
If you currently build a mobile app for iOS or Android, and you want to integrate Analytics, Target, Audience Manager, Campaign, you have the choice: you can use the good old Mobile Services SDK and Campaign SDKs, or you can use the new Adobe Experience Platform Mobile SDK, which is driven from the Launch user … Continue reading Mobile SDKs – which one?
Debugging 2017.02
It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn't help but notice that my workflow has indeed changed. Time for a new article! I'll stick with client-side this time, as this is where the changes have happened. The second big difference is … Continue reading Debugging 2017.02
Web Analytics for Developers 