One more on automated testing, if you allow me. Yesterday evening (i.e. on July 17th, as this post is scheduled to go live on the 18th), I will hopefully have updated the test framework on github. There are two big changes in this new version, and those to have to be explained. I swapped out … Continue reading Automated Testing – Blocking Tracking
Tag: testing
Debugging 2017.07
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5 months ago I jokingly decided to put versions into the titles of articles about debugging. I seem to be wiser than I think I am... This article is about the "Adobe Experience Cloud Debugger" Chrome extension, a replacement for a bunch of other debuggers and extensions, and for some, maybe even for Charles. The … Continue reading Debugging 2017.07
More tests, more fun
Since the Summits, there has been some interest in the test framework I keep flogging on this blog, and rightfully so, imnsho! They say that no plan survives first contact with reality, and the same is true for those who have started to use the framework. It is amazing how much abstraction goes on in … Continue reading More tests, more fun
Data Quality at the Adobe Summit
This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I'll run the same lab again in London on the 10th. The lab was mainly about the test framework I also write about here a lot. My hope was that I could introduce … Continue reading Data Quality at the Adobe Summit
Automating Tests
[180418 - updated to reflect move to ChromeDriver] I feel like a fraud! For months — no! Years! — I have been writing about testing, more specifically automated testing. I have shared my Site Infrastructure Tests github, I have spoken about it at the Adobe Summit in London, and I have mentioned multiple times that … Continue reading Automating Tests
Debugging 2017.02
It has been almost 3 years since I wrote my article on debugging. I read through it the other day, and couldn't help but notice that my workflow has indeed changed. Time for a new article! I'll stick with client-side this time, as this is where the changes have happened. The second big difference is … Continue reading Debugging 2017.02
Wanna test? Mac Edition
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[2018-04-13 - update - this article has been updated to use ChromeDriver] Yay! Testing! My beloved pet peeve! When I wrote the step by step article on how to set up for testing on Windows, I optimistically and somewhat dismissively wrote I am 100% sure you can easily show your friendly marketer how to do … Continue reading Wanna test? Mac Edition
Privacy with DTM
I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let's just say this for our American friends: people in the EU do not like to know they're being marketed to. Mostly. They also fear Google more than their own government, … Continue reading Privacy with DTM
Testing is like an Onion
I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to … Continue reading Testing is like an Onion
Test-driven & agile Analytics revisited
In 2014, I went to Berlin to attend "Digital Analytics Hub", probably the best "conference" in our business. DA Hub evolved out of Gary Angel's Xchange. You sit in small groups of people with one discussion leader, and you speak about interesting subjects. Those "discussions" can be anything between good and outstanding, depending on the … Continue reading Test-driven & agile Analytics revisited
Web Analytics for Developers 