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With Launch, you don’t need doPlugins! – Part 4

Wait? What? How can this be part 4? Where are parts 1 through 3? I am very liberally counting things, disregarding slight differences in titles, and tools, so the previous parts are: With DTM you don’t need Plugins! – Part 1 With DTM you don’t need Plugins! – Part 2 With DTM you don’t need …

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The Mechanics of Loading Analytics Code with DTM

Yes, I know, Launch. But I had this post in the pipeline for some time now, and here you go. As a bonus, I have noted where Launch, by Adobe, handles things differently. If you came here from my "battle post", then this is some background that'll help you understand why I wrote the other …

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All New Reporting API

The Maintenance Release of the Adobe Marketing Cloud on February 20 saw a lot of changes, fixes and new functionality. Personally, I am rather chuffed about the new Reporting API 1.4! Here is the excerpt from the release notes with the high level list of changes: OAuth Authentication Pathing support (Next/Previous Page, Next/Previous Page Flow, …

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Migrating from H-code to AppMeasurement

In May 2013, the Adobe analytics product team released a new Javascript library, no longer called "H.xx.y" but "AppMeasurement for JavaScript". The main selling points for this new lib are it's speed (3 – 5 times faster than H.25), size (8k compressed, compared to 13k for H.25) and native support for some of the most …

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