A developer's guide to web analytics – new post every 1st & 3rd Tuesday
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You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on the s_code.js file still is, I keep wondering why would people even look at …
I guess this post is pretty specific. It might have a target audience of a dozen or so. I hope the rest of you forgive me, but keep on reading, you might need this one day! Setup At a Swiss financial institution, we implemented an "internal visitor" detection using their reverse proxy. They are routing …
Continue reading Quick Tip – Debug server-side manipulations of the tracking call
The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his comment, so I promised Antti to do my best and answer it in an article as …
When I wrote about debugging mobile apps some time ago I mentioned that one way to get data out of SiteCatalyst Adobe Analytics for troubleshooting is the so-called "Data Feeds" — flat files of raw data delivered by FTP, containing one line per every hit sent. BIG data When you looked at the URL of …
(Ah, the title... see what I did there?) Just two days after my article about the Visitor ID Service, my colleagues in Engineering and Product Management released a new version of Reports & Analytics and made a couple of nice changes to the Visitor ID Service. So, essentially, forget everything I said last time. Maybe not …
What I write about mostly on this blog has to do with analytics, specifically Adobe Analytics, fka SiteCatalyst. But this is just one in the large collection of tools your friendly marketer uses to do her job. Analytics allow her to capture data for analysis and observation. She can also use the data to drive aspects …
For months now I must have thought that an article about visitor IDs is really overdue. It is the last remaining principle aspect of Adobe Analytics that I have not explained, I think. Also, in step 6 of my post on processing hits, I mentioned the "Visitor Profile" and didn't really explain it. Bad blogger! …
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let's expand on that and also mention the different points where you can add information or retrieve it. Let's start in …
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based …
Let's be constructive again. After telling you to say "no" and indulging in some scifi-geekery, I feel it is time to go back to solid technical advice. Let's look at micro sites with vanity URLs. Analysts usually treat them one of two ways: as a marketing channel — concentrating on how they bring traffic / …
