This blog is pretty niche. I sort of wanted it that way when I started, and since I love my niche to bits, there has never been a reason to change. What I write about today, though, is a whole new level of niche. This article, I am sure, will NOT push that s_code overview … Continue reading Quick Tip: Using a Reverse Proxy with Analytics
Tag: visitor ID
Cookies, IDs, and the Experience Cloud
In January 2008, when I joined a company called "Omniture" and started working as a consultant on a product called "SiteCatalyst", ìt (like most web analytics tools at the time) relied on cookies quite a lot. There was one cookie, specifically, which was important. It was called "s_vi", and it held what we called the … Continue reading Cookies, IDs, and the Experience Cloud
Useful Data Elements
Every one of us has a bag full of little tricks that they carry with them. The bag contains knowledge, ideas that we developed with or for customers, snippets of code, pieces of architectural blue prints, and much more. This blog, every now and again, empties the bag onto the floor and explains some of … Continue reading Useful Data Elements
Maintenance
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2017/07/170801-maint-aa-update-avail.png?w=656&h=300&crop=1)
The cool thing about Analytics, from the point of view of a developer: once you have set it up, it is completely maintenance-free! Fire and forget! Or is it? The truth is that a) "once you have set it up" is not the way I would describe Analytics (or other things like targeting, personalisation, testing, … Continue reading Maintenance
Everything but the TMS
![[Screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2016/09/161004-classic-source.png?w=656&h=300&crop=1)
You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on the s_code.js file still is, I keep wondering why would people even look at … Continue reading Everything but the TMS
Quick Tip – Debug server-side manipulations of the tracking call
I guess this post is pretty specific. It might have a target audience of a dozen or so. I hope the rest of you forgive me, but keep on reading, you might need this one day! Setup At a Swiss financial institution, we implemented an "internal visitor" detection using their reverse proxy. They are routing … Continue reading Quick Tip – Debug server-side manipulations of the tracking call
One Report Suite or Two?
The question was raised by Antti Koski: if I have an app and a mobile site, do I track those separately or into a single report suite? I felt the question warrented more than just a reply on his comment, so I promised Antti to do my best and answer it in an article as … Continue reading One Report Suite or Two?
Using Data Feeds for Debugging
When I wrote about debugging mobile apps some time ago I mentioned that one way to get data out of SiteCatalyst Adobe Analytics for troubleshooting is the so-called "Data Feeds" — flat files of raw data delivered by FTP, containing one line per every hit sent. BIG data When you looked at the URL of … Continue reading Using Data Feeds for Debugging
Visitor ID Service Revisited
(Ah, the title... see what I did there?) Just two days after my article about the Visitor ID Service, my colleagues in Engineering and Product Management released a new version of Reports & Analytics and made a couple of nice changes to the Visitor ID Service. So, essentially, forget everything I said last time. Maybe not … Continue reading Visitor ID Service Revisited
The Visitor ID Service
What I write about mostly on this blog has to do with analytics, specifically Adobe Analytics, fka SiteCatalyst. But this is just one in the large collection of tools your friendly marketer uses to do her job. Analytics allow her to capture data for analysis and observation. She can also use the data to drive aspects … Continue reading The Visitor ID Service
