Page Views

The first thing you have to know about web analytics is the concept of a Page View. A Page View is a metric that has no real purpose, but it is the fundamental metric behind all web analytics tools in the market these days. So what does it measure?In the abstract world of a marketer, the Page Views metric measures how often pages or a page were loaded in a given time frame.That sounds simple, but we can think of a couple of questions you might have right now, given you’re a developer. When exactly is the page load measured? At what point in the process of loading the page will the library measure it?

The answer to that question is: you decide.

Adobe’s consulting group will tell you to place the tracking code as closely as possible to the closing </body> tag. Down there, you first load the JS file that does all the setup (s_code.js), then you’ll add a <script> block that allows you to assign a name to the page. Finally, still within that <script> block, you’ll call the s.t() method, which sends off the image request.

It’s up to you where you place the loading of the JS file, the assignments and the s.t() call, of course. (Be aware though that the JS file should not be loaded in the <head> of the page because it does some manipulation of the DOM when it’s loaded.)

So there we have it: The Page Views metric is incremented when you call s.t(), or to be more specific: when the Adobe Analytics collection servers have received the image request built and sent by calling s.t().

Most web analytics tools build two different types of reports with the Page Views metric: a trended report that shows how the metric develops over time, and ranked reports that allow the marketer to judge which parts of the site attract attention.

A trended report might look like this:

Whether such a report is meaningful or not shall not be a topic here.

A ranked report might look like this:

This report splits the Page Views by name of page that has been loaded. As a result, the marketer can judge which pages are the most popular ones.

About

German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.

Posted in Principles
3 comments on “Page Views
  1. […] metrics that your marketer can use with this data are: Page Views, Visits, Unique Visitors, and a couple others depending on […]

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  2. […] and one on “Blog B”. Both are tracked and on both my interactions will show up as 1 Page View, 1 Visit and 1 Visitor. Per site, of […]

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  3. […] how I said Page Views really isn’t a valuable metric? Did I say that on this blog? Well, if I didn’t: Page […]

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