A developer's guide to web analytics – decommissioned in 2021
![[Screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2016/09/161004-classic-source.png?w=656&h=300&crop=1)
You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on the s_code.js file still is, I keep wondering why would people even look at … Continue reading Everything but the TMS
I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let's just say this for our American friends: people in the EU do not like to know they're being marketed to. Mostly. They also fear Google more than their own government, … Continue reading Privacy with DTM
Your web site might not sell anything. Instead, your friendly marketer might look at the time that visitors spend on the content. Let's not discuss how accurate or useful that metric is. Someone else has likely discussed this with your friendly marketer at length. But she wants the metric, so you have to make it … Continue reading Measuring Time on Last Pages
I have tried to justify my approach to testing for digital marketing a couple of times. Given that tools like ObservePoint or HubScan are available, the fundamental question is: do you need my approach at all? My personal answer to that, obviously, is yes, you do! If I have formerly convinced you, feel free to … Continue reading Testing is like an Onion
![[Screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2016/07/160802-rsid-dtm-official.png?w=656&h=300&crop=1)
Adobe Analytics has always had a feature that allowed you to dynamically set the Report Suite ID (rsid). It works with a list of domains, matched against the current domain automatically. See dynamic accounts in the Marketing Cloud Help. Nevertheless, traditionally, people have built their own code to set s_account before loading the s_code.js file. … Continue reading Dynamic Report Suite ID with DTM
In 2014, I went to Berlin to attend "Digital Analytics Hub", probably the best "conference" in our business. DA Hub evolved out of Gary Angel's Xchange. You sit in small groups of people with one discussion leader, and you speak about interesting subjects. Those "discussions" can be anything between good and outstanding, depending on the … Continue reading Test-driven & agile Analytics revisited
The recent article on how to set up a test platform was a success, so I have decided to listen to a suggestion by Mitchell and write a similar article about enabling your friendly marketer to play with the Reporting API. There are a couple of ways she could achieve this. API Explorer This is … Continue reading Setting up for using the Reporting API
or: why AngularJS makes our lives harder Single-page applications are web sites that "live on a single page", i.e. when the visitor clicks anything, the browser will not load a new page (as it usually would). Instead, it will modify the existing page using Javascript. SPAs can be quite complex, and people build them because … Continue reading Tracking Single-page Applications
![[Screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2016/06/160607-14-mvn-test-success.png?w=656&h=300&crop=1)
[2018-04-13 - update - changed instructions to include ChromeDriver] [2016-06-12 - update - changed github repo] I have been writing about testing for some time now. I have even spoken about it at the EMEA Adobe Summit! So this week, for the first time since starting this blog, let me address your friendly marketer instead … Continue reading Wanna test? Here’s how
This is not technically a post, but May is a month with 5 Tuesdays, so: If you weren't able to come to Summit, or just missed the session, I'm happy to announce that you can now see Craig Scribner and me speak about Data Quality! The recording is available online, though you have to drop … Continue reading My Summit session now viewable online
Web Analytics for Developers 