[Due to a mistake I made yesterday evening, this post went out partly, so I decided to post it now rather then wait for Apr 1. No April's fool joke in here.] I hear singing on TV, the girls are watching CBeebies, the BBC channel for children. They're watching a show called "3rd & Bird" … Continue reading How Classifications are Different
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
Oops
I just accidentally posted an article that was only due on April 1st. Rectified my mistake right away, but I think notifications might have been sent. Sorry about that! You'll see the article in April.
Simplicity is Hard
This article is not about development as much as it is supposed to give you, the developer, a handle on a subject that should be dear to you: simplicity. You're a developer, right? You have seen what happens when things are done as simply as possible: less bugs, easier maintenance — beauty emerges. It's the … Continue reading Simplicity is Hard
Cross-Device Linking – what Adam said
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based … Continue reading Cross-Device Linking – what Adam said
At the Oscars
Happy Birthday Early last year, while discussing Context Data with a web developer (which in turn led to me explaining "variables" in Adobe Analytics in general), I realised that while there is a lot of really helpful content out there for users, some of the concepts needed explaining. On March 4th, webanalyticsfordevelopers.com went live to … Continue reading At the Oscars
Reports via sFTP
How can I deliver reports via sFTP? Really simple, see documentation Except it isn't. Or at least it doesn't seem to be simple, judged by the number of questions I see people ask, both internally and externally. So let's explain how it works. The setting: some of the data in Adobe Analytics can be delivered … Continue reading Reports via sFTP
All New Reporting API
The Maintenance Release of the Adobe Marketing Cloud on February 20 saw a lot of changes, fixes and new functionality. Personally, I am rather chuffed about the new Reporting API 1.4! Here is the excerpt from the release notes with the high level list of changes: OAuth Authentication Pathing support (Next/Previous Page, Next/Previous Page Flow, … Continue reading All New Reporting API
Processing Rules – Positive or Precise
I came across an interesting gotcha last week when I was helping a German company troubleshoot their tracking. They were sending in a prop and an eVar along with an event as payload on a custom link. The numbers for that custom link were a lot higher than the event and the instances on both … Continue reading Processing Rules – Positive or Precise
Know Your Version
I received a question via Twitter the other day: @jexnerADBE Hello Jan, can you tell from looking at the source code for SC which version of SC a site is on?...Thank you! That is a really good question! Sounds simple but there are a couple of ways to get to the version. And as an … Continue reading Know Your Version
Internal URL Filters
Your friendly marketer is interested in the beginning and the end of a visitor's visit. She wants to know where they came from, how long they were around, how many pages they saw and so on. How do we technically determine those two important moments? The Beginning of a Visit Let's look at the start … Continue reading Internal URL Filters
Web Analytics for Developers 