You are a developer - you develop! Also, sometimes, you debug. Our article today focusses on the latter: how to debug when you are implementing Adobe Analytics. Let's start off by finding out what exactly we can expect to debug. Adobe Analytics has a lot of moving parts, some of them client-side, some "in the … Continue reading Debugging
Author: Jan Exner
German expat living in Switzerland (formerly UK and France). Consultant and member of the Multi-Solutions Group at Adobe, working with the Digital Marketing Suite. Father of 4 girls.
“Variables”
Here's a topic that has likely prompted the odd head scratch: "variables" in Adobe Analytics. From the point of view of a marketer, there are two different types of variables, and Adam Greco did a great job describing them: Traffic Variables, Conversion Variables - Part I and Conversion Variables - Part II. There's also something … Continue reading “Variables”
The s_code.js file – Core Javascript Code
This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section The s.doPlugin() callback method Plugins Core Javascript code (this article) Core Javascript Code The biggest portion of the s_code.js file is the core Javascript code underneath the "DO NOT CHANGE" line. In this … Continue reading The s_code.js file – Core Javascript Code
The s_code.js file – Plugins
This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section The s.doPlugin() callback method Plugins (this article) Core Javascript code Plugins Yesterday we mentioned that you can do a lot of things in the s.doPlugins() method, which often means less code on the … Continue reading The s_code.js file – Plugins
The s_code.js file – s.doPlugins()
The s_code.js file - s.doPlugins() This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section The s.doPlugin() callback method (this article) Plugins Core Javascript code The s.doPlugins() Callback Method Now this one is a proper subject for developers. So far we have only … Continue reading The s_code.js file – s.doPlugins()
The s_code.js file – Configuration
The s_code.js file - Configuration This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section (this article) The s.doPlugin() callback method Plugins Core Javascript code The Configuration Section The configuration of some of the tracking is defined in the s_code.js file in two … Continue reading The s_code.js file – Configuration
The s_code.js File – Overview
This article and the following four will discuss a file that is vital for Adobe Analytics: the s_code.js file. Note: technically, this article is completely outdated. You should not have to read this if you are implementing a fresh site. I'd even say that you do not have to know what s_code.js is at all. … Continue reading The s_code.js File – Overview
Email Tracking
Your marketer sent an email yesterday night: "I have a new email campaign going out and want to track the performance of these email in terms of how they drive visits and conversion on the website. My needs are as follows: I need to know which links users clicked in the email What did they … Continue reading Email Tracking
Basic Tracking
Most web analytics data is gathered within browsers using Javascript. There's other ways, but we'll get to that later.So how do you track a web page? (Too) Minimal Code The very minimum are 4 lines of code, like so: The first line loads the s_code.js file which contains three important pieces (we'll go into that … Continue reading Basic Tracking
Page Views
The first thing you have to know about web analytics is the concept of a Page View. A Page View is a metric that has no real purpose, but it is the fundamental metric behind all web analytics tools in the market these days. So what does it measure?In the abstract world of a marketer, … Continue reading Page Views
Web Analytics for Developers 