It's yet another "5 Tuesdays" month. Since I have ridden mobile to death by now, I thought I'd give you a very short post around my other favourite subject: APIs. Enterprise API Starting off, I'd like to point you to the Enterprise API Overview documentation on the Developer Connection. It has a nice graphic that … Continue reading More APIs (Administration)
Category: Automation
SAINT API and API Explorer
Do you remember SAINT Classifications at all? When I wrote that article over a year ago, they were useful but slightly cumbersome. Manual upload of meta data was the norm. Only a few customers had opted for "SAINT Bernard". In the meantime, product management and engineering released two features: the Classifications Rule Builder and the … Continue reading SAINT API and API Explorer
TDD for Analytics, please
Let me throw out an idea here. Given that you are a developer, I hope you can a) appreciate the idea and b) help me develop it into something that works. The idea is to use test-driven development for Analytics or maybe for digital marketing tagging in general. Motivation I recently attended a conference in … Continue reading TDD for Analytics, please
API Best Practices
Summit is over, *phew*. I love Summit in London! It is a great occasion to meet all those people I speak with throughout the year. ... For the past couple of years, I have been involved in the preparation of the analytics track at Summit, both as a speaker as well as the "guy responsible … Continue reading API Best Practices
Reports via sFTP
How can I deliver reports via sFTP? Really simple, see documentation Except it isn't. Or at least it doesn't seem to be simple, judged by the number of questions I see people ask, both internally and externally. So let's explain how it works. The setting: some of the data in Adobe Analytics can be delivered … Continue reading Reports via sFTP
All New Reporting API
The Maintenance Release of the Adobe Marketing Cloud on February 20 saw a lot of changes, fixes and new functionality. Personally, I am rather chuffed about the new Reporting API 1.4! Here is the excerpt from the release notes with the high level list of changes: OAuth Authentication Pathing support (Next/Previous Page, Next/Previous Page Flow, … Continue reading All New Reporting API
Adobe Marketing Cloud APIs
I have "mentioned" the Reporting API before, a means of getting information out of Adobe analytics programmatically. There are of course some more APIs that allow you to automate tasks in the context of the Adobe Marketing Cloud. This post shall introduce the most important ones. You can also check out the official introduction on the Developer … Continue reading Adobe Marketing Cloud APIs
Anomaly Detection using the Reporting API
While we're looking at the Reporting API and little-known features, let's use the new anomaly detection that was introduced in February 2013. Like real time reporting, it is currently only available in the Reporting API, giving developers a real edge! What is it? The Reporting API can now calculate upper and lower bounds for the … Continue reading Anomaly Detection using the Reporting API
Real Time Reports via the Reporting API
Did you know that since the release on June 20th, you can get data out of the Reporting API with seconds of latency? This is a case where the Reporting API added functionality before the Adobe Analytics web UI! So what can we do with that "real time data"? And how does it work? Use … Continue reading Real Time Reports via the Reporting API
Data Warehouse & Data Feeds
One aspect of technology is that everybody can use designations just the way they see fit. We saw that in the article on "variables" in SiteCatalyst, and today we show another example: Data Warehouse. We have mentioned before that Adobe Analytics collects data, processes it and then aggregates it for convenient reporting. This is the … Continue reading Data Warehouse & Data Feeds
Web Analytics for Developers 