Data in Adobe Analytics is stored in "Report Suites", we mentioned that before. Those Report Suites have a name which is usually human readable and descriptive. It is what your friendly marketer uses when he tells you where data should go or where you can find it. He also use it himself when he decides … Continue reading Finding a ‘Report Suite ID’
Category: Principles
Articles that explain general concepts and principles behind web analytics and Adobe Analytics
Modifying Data Server-Side
So far we have shown you how you can track web pages and how you can send custom data when doing that. Today, we introduce two features that let you modify data server-side, that is once it arrives at the Adobe collection servers. Why would you do that? The two main reasons are: Some things … Continue reading Modifying Data Server-Side
Debugging – the URL
(2020 update: some of the below is slightly outdated. You may want to read Edge Nodes, Data Centres & other Updates, which has all the latest information) Today we'll take a look at the different parameters that you can find in the URL of a tracking call when you debug. Some are vital for the … Continue reading Debugging – the URL
Dynamic Variables
Here's a fun feature: dynamic variables. Remember how in the article on variables we talked about how data is transported into Adobe Analytics? You basically write data into props or eVars, and sometimes into both. As an example, let's put this onto a page: s.pageName="Blog:130423:Dynamic_Variables" s.prop1="blog"; // site section s.prop2="blog:principles"; // site sub section s.eVar1="blog"; … Continue reading Dynamic Variables
Debugging
You are a developer - you develop! Also, sometimes, you debug. Our article today focusses on the latter: how to debug when you are implementing Adobe Analytics. Let's start off by finding out what exactly we can expect to debug. Adobe Analytics has a lot of moving parts, some of them client-side, some "in the … Continue reading Debugging
“Variables”
Here's a topic that has likely prompted the odd head scratch: "variables" in Adobe Analytics. From the point of view of a marketer, there are two different types of variables, and Adam Greco did a great job describing them: Traffic Variables, Conversion Variables - Part I and Conversion Variables - Part II. There's also something … Continue reading “Variables”
The s_code.js file – Core Javascript Code
This article is part of the mini series about the s_code.js file. You can find the other articles here: Overview Configuration section The s.doPlugin() callback method Plugins Core Javascript code (this article) Core Javascript Code The biggest portion of the s_code.js file is the core Javascript code underneath the "DO NOT CHANGE" line. In this … Continue reading The s_code.js file – Core Javascript Code
Email Tracking
Your marketer sent an email yesterday night: "I have a new email campaign going out and want to track the performance of these email in terms of how they drive visits and conversion on the website. My needs are as follows: I need to know which links users clicked in the email What did they … Continue reading Email Tracking
Page Views
The first thing you have to know about web analytics is the concept of a Page View. A Page View is a metric that has no real purpose, but it is the fundamental metric behind all web analytics tools in the market these days. So what does it measure?In the abstract world of a marketer, … Continue reading Page Views
Getting into Analytics in 1 Hour
Marketers employ digital analytics for a multitude of reasons. In essence, they want to know whether the investment made in the web site is worth it and how to make the site perform better. How site performance is gauged depends on a couple of factors: a retail site might be judged by the revenue it … Continue reading Getting into Analytics in 1 Hour
Web Analytics for Developers 