I have seen a lot of different people do the same thing: track some sort of a version of their tracking setup. It makes sense, because it allows you to track down bad choices in your tracking. Questions like "so when did we lose the site section eVar?" or "Do you remember when we started … Continue reading Tracking Versions
Your web site might not sell anything. Instead, your friendly marketer might look at the time that visitors spend on the content. Let's not discuss how accurate or useful that metric is. Someone else has likely discussed this with your friendly marketer at length. But she wants the metric, so you have to make it … Continue reading Measuring Time on Last Pages
The recent article on how to set up a test platform was a success, so I have decided to listen to a suggestion by Mitchell and write a similar article about enabling your friendly marketer to play with the Reporting API. There are a couple of ways she could achieve this. API Explorer This is … Continue reading Setting up for using the Reporting API
Remember when I wrote an Ode to Charles & Map Local? At the time, I wasn't using DTM a lot. Map Local was the top feature I needed, allowing me to test changes I made to an s_code.js file on a live site without causing any harm to innocent bystanders. These days, I use DTM … Continue reading Charles’ “Replace” is a Winner!
I guess this post is pretty specific. It might have a target audience of a dozen or so. I hope the rest of you forgive me, but keep on reading, you might need this one day! Setup At a Swiss financial institution, we implemented an "internal visitor" detection using their reverse proxy. They are routing … Continue reading Quick Tip – Debug server-side manipulations of the tracking call
Everybody who ever pays for traffic should be using campaign tracking! How else will you ever find out whether you spend your money wisely? But how about monitoring a campaign in real time? Well, Analytics has "Real-Time" — three "reports" or maybe "dashboards" that show data very quickly and refresh automatically. The Real-Time reports are … Continue reading How to monitor campaign performance in the Real-Time reports
Yet another article about DTM... I guess by now I can't even get away with calling it a "mini series" anymore, can I?! Today, I want to share a tip that came in handy a couple of weeks ago while troubleshooting a relatively complex implementation with a lot of rules. The topic: I know that … Continue reading DTM – find the rule that does …
I'm guessing that by now, you are sick of reading about DTM. Let me reassure you that I have other articles in the pipeline. Also: let me know what else you want me to write about. Know that I can write about DTM all day long 😉 Anyway, today we're looking at ways to debug … Continue reading How do I debug the JS that DTM injects?
In December, Simo Ahava posted an article where he explained how using concepts from ecommerce and implementing those on his blog helped him gain new insight. A brilliant article which I suggest you read. I'll wait. Read it? Looks good, doesn't it?! I especially like the distinction skimmer versus reader. Simo implemented everything he did … Continue reading Content as Ecommerce