I'm guessing that by now, you are sick of reading about DTM. Let me reassure you that I have other articles in the pipeline. Also: let me know what else you want me to write about. Know that I can write about DTM all day long 😉 Anyway, today we're looking at ways to debug … Continue reading How do I debug the JS that DTM injects?
DTM Property – Report Suite – Staging/Production
Most developers who work with web sites are working on multiple environments. You'd at least have a development and production environment. Web analytics is no different, we also have different environments. We have different environments in different areas, actually, to the point where I feel I need to explain what there is and how you … Continue reading DTM Property – Report Suite – Staging/Production
Reference – DTM Load Order
![[Screenshot]](https://webanalyticsfordevelopers.com/wp-content/uploads/2015/06/dtmloadorder.png?w=656&h=300&crop=1)
As you all know (I hope), there are about a dozen or so places in DTM where you can open an editor window and happily put Javascript code which DTM will later execute on your site if the conditions are met. This is a very powerful feature which I love dearly. When you love someone, … Continue reading Reference – DTM Load Order
Quick Tip: Delayed Tracking with DTM
Sometimes you find yourself in a situation where you need to track something outside the normal way. Examples can be when you want to track data that is not available directly on page load, such as product availability. Easy: use DTM In theory, this should be easy: Just make a Page Load Rule, set "Trigger … Continue reading Quick Tip: Delayed Tracking with DTM
Agile? Not yet!
I have to make a confession: we're not ready for agile. I don't expect anyone to jump up and angrily shout "of course we are! We're doing agile right now!", because, frankly, it is not about what we do that I worry. Analytics loves Agile When I was a developer, back in the late nineties, … Continue reading Agile? Not yet!
Quick tip: DTM – Data Elements & Arrays
Suppose I have a data layer in my page. Suppose that data layer contains an array, like so: Suppose I needed a Data Element that gives me the first element of my bread crumb list. Wrong The naive approach would be to make a Data Element that directly accesses a JS object, like so: Unfortunately, … Continue reading Quick tip: DTM – Data Elements & Arrays
“Data Layer on the fly”
If you have ever worked with a marketer who listens to what's fashionable, or if you read any digital marketing related blogs, you have heard of the concept of the Data Layer. It is a construct belonging onto each of the pages of your web site, and it is supposed to surface information to the … Continue reading “Data Layer on the fly”
Using the Reporting API with Javascript
Bear with me here. This sounds like an experiment with no real-life value or application. But like the makers of 'Lost', I have a plan. Well, unlike them, I actually do. It'll become clear over the next months. So, the question: Can we, and how can we extract data from Adobe Analytics using Javascript? My … Continue reading Using the Reporting API with Javascript
Come see me at the Adobe Summit in London
If you are at the Adobe Summit at the London ExCel tomorrow or on Thursday, how about you come see me present? Wednesday I will be hosting Lab session TL08 -Â Working with the Adobe Analytics Live Stream API in room CS12 at 16:40 We'll code in Java or Ruby, trying to get data out of … Continue reading Come see me at the Adobe Summit in London
Analytics is not a Debugger
The subject today should be very close to you if you're a developer, at least if you are interested in user interfaces and how people use what you develop. I will frustrate you, though. Dip you into cold water and laugh. I might pull you out again and sit you down in front of a … Continue reading Analytics is not a Debugger
Web Analytics for Developers 