This year, I had the opportunity to run a hands-on lab about data quality at the Adobe Summit in Las Vegas, and I'll run the same lab again in London on the 10th. The lab was mainly about the test framework I also write about here a lot. My hope was that I could introduce … Continue reading Data Quality at the Adobe Summit
Tag: adoption
What to Test
I think we can safely say that I have thoroughly gutted DTM by now, and that whatever else I unearth from it now won't be a pretty sight. That must mean it is time to stop writing about integration, code, and dirty tricks, and instead to wag my finger at you whilst mumbling dark prophecies … Continue reading What to Test
TDD – Testing Data Elements and Page Load Rules – part II
Very unlike me, I'm posting the next part just the next day. Call it excitement. Introduction tl;dr: I describe a (rudimentary) tool that can be integrated into automated Maven tests. The tool tests that all data needed for tracking as well as the basic triggers on page load are still working fine. Put it into your … Continue reading TDD – Testing Data Elements and Page Load Rules – part II
TDD – Testing Data Elements and Page Load Rules
From the point of view of IT or development, what your friendly marketer does in her tools really makes no difference, as long as she doesn't kill the site. But the other way round, she will be very upset if any change done by dev or IT kills her stuff. My colleague Rudi Shumpert recently … Continue reading TDD – Testing Data Elements and Page Load Rules
TDD and Adobe Analytics
Some time ago I wrote an article in which I dreamt of having some sort of test-driven development capability in online marketing tools. At the time, I said the vendors had to chime in, building hooks, frameworks or APIs into their systems so users and consultants would be able to be test-driven. I had discussions … Continue reading TDD and Adobe Analytics
Simplicity is Hard
This article is not about development as much as it is supposed to give you, the developer, a handle on a subject that should be dear to you: simplicity. You're a developer, right? You have seen what happens when things are done as simply as possible: less bugs, easier maintenance — beauty emerges. It's the … Continue reading Simplicity is Hard
Please Say “No”!
It is fair to say that Adobe Analytics offers a lot of choice. Whenever a business user or analyst is looking for specific data or wants to answer a question, there will be more than one way to do it. In fact, there will often be multiple ways of doing it, each with advantages and … Continue reading Please Say “No”!
Web Analytics for Developers 