I have pushed this article back so many times that I feel bad for it. So even though one part of the story isn't there yet, I'll publish it now. (Update, the Extension is now publicly available!) The story began with me moving to Switzerland and the Basel office. This office came to Adobe via … Continue reading The Adobe Client Data Layer
Tag: analytics
On letting go
Planning hero, me. Last week, I looked at blog stats, saw that the last post was 12 days ago, then hurriedly rescheduled a post to fill the perceived gap. This week, I realised I had posted three articles in September, and had created a gap for this Tuesday. So now I'm shuffling and changing my … Continue reading On letting go
Good Practice > Best Practice
You know how, often, when things do not quite make sense in your head, and then you read an article in which someone describes a model that fits perfectly, and you realise that other people have thought about that thing a lot more and better than you ever could, and so you can finally put … Continue reading Good Practice > Best Practice
How does the “First Launches” metric work when you upgrade to the v5 Mobile SDKs?
In a call with a customer here in Switzerland, the question came up whether moving from the Mobile Services SDK (vulgo "v4") to the Experience Platform Mobile SDKs ("v5") would lead to a spike in the "First Launches" metric or not. My guess was no. I thought I had heard someone say at some point … Continue reading How does the “First Launches” metric work when you upgrade to the v5 Mobile SDKs?
Edge Nodes, Data Centres & other Updates
(aka: the URL is ok like that) In the context of ageing of technical information, obsolete blog articles, and "updating for success"[tm], this is a follow up to the 2013 article Data Centres, which really is out of date by now. It extends and partly supersedes other articles, such as Debugging - the URL, or … Continue reading Edge Nodes, Data Centres & other Updates
Of Shoulders and Giants
Our industry is young. So much so that almost no one I work with has any sort of education in it. We all came in sideways, often accidentally. So when Randy Floyd Jr commented on my last article, and my (mild) impostor syndrome went "what? seriously?" I decided to explain how I got to where … Continue reading Of Shoulders and Giants
A Manifesto for Analytics and Optimisation Consultants
This is my view on how SaaS consultants should work, formulated as a bunch of principles in the style of the Agile Manifesto. I like the style, because it recognises that all work happens on a spectrum, and that good work can come from knowing the broad direction, or which way to go when in … Continue reading A Manifesto for Analytics and Optimisation Consultants
Analytics Project vs Space Shuttle
When the Space Transportation System (STS, vulgo "Space Shuttle") was first planned and NASA campaigned for it, cost reduction was a — if not the — main driver. The goal, as presented by NASA to Congress, was to provide a much less-expensive means of access to space that would be used by NASA, the Department … Continue reading Analytics Project vs Space Shuttle
Most of those 50 things, I believe, too
We're interrupting our normal schedule this week to bring you some fresh thoughts about someone else's fresh thoughts! Tim Wilson, who could run a workshop with a cardboard box instead of a working laptop (I've seen it), posted the results of a thought experiment last week: 50 Things I Believe About Analytics There is so … Continue reading Most of those 50 things, I believe, too
Big Changes Ahead!
Towards the end of 2019, the world of consultants in the Adobe Experience Cloud eco system changed. First our product management announced some changes for Workspace "Customer Journey Analytics", then Aaron Hardy, Joe Khoury, Justin Grover, and Jenny Medeiros posted an announcement about a unified Javascript library. Those are huge! I'm not sure if you … Continue reading Big Changes Ahead!
Web Analytics for Developers 