Quick tip: Reporting API & Bookmarks

Somewhere, not long ago, in an office, not far away, friendly marketer met developer. The following dialog took place: Friendly Marketer: hey, about that custom report display... Developer: the one using the Adobe Reporting API? FM: yup. I still owe you an exact description of the report... so I sat down yesterday and tried to …

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SAINT Classifications – the Most Used Feature

Product Manager John Bates told the audience at the marketing Summit in Utah in March 2014 that Classifications is the most used feature in Adobe Analytics. I am not surprised. One reason is that Classifications allow you to aggregate data. Aggregation of data can make all the difference between a report that is unreadable and …

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More APIs (Administration)

It's yet another "5 Tuesdays" month. Since I have ridden mobile to death by now, I thought I'd give you a very short post around my other favourite subject: APIs. Enterprise API Starting off, I'd like to point you to the Enterprise API Overview documentation on the Developer Connection. It has a nice graphic that …

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SAINT API and API Explorer

Do you remember SAINT Classifications at all? When I wrote that article over a year ago, they were useful but slightly cumbersome. Manual upload of meta data was the norm. Only a few customers had opted for "SAINT Bernard". In the meantime, product management and engineering released two features: the Classifications Rule Builder and the …

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