A Standard Data Model for Requirements

Adam Greco recently wrote three articles about how you can embed business requirements into Adobe Analytics Workspaces ("Adobe Analytics Requirements and SDR in Workspace" I, II, and III) in order to help data consumers understand. His method goes all the way from "this is why we added eVarXY" to "78% of requirements are currently tracked …

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Quick tip: Reporting API & Bookmarks

Somewhere, not long ago, in an office, not far away, friendly marketer met developer. The following dialog took place: Friendly Marketer: hey, about that custom report display... Developer: the one using the Adobe Reporting API? FM: yup. I still owe you an exact description of the report... so I sat down yesterday and tried to …

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SAINT Classifications – the Most Used Feature

Product Manager John Bates told the audience at the marketing Summit in Utah in March 2014 that Classifications is the most used feature in Adobe Analytics. I am not surprised. One reason is that Classifications allow you to aggregate data. Aggregation of data can make all the difference between a report that is unreadable and …

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More APIs (Administration)

It's yet another "5 Tuesdays" month. Since I have ridden mobile to death by now, I thought I'd give you a very short post around my other favourite subject: APIs. Enterprise API Starting off, I'd like to point you to the Enterprise API Overview documentation on the Developer Connection. It has a nice graphic that …

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SAINT API and API Explorer

Do you remember SAINT Classifications at all? When I wrote that article over a year ago, they were useful but slightly cumbersome. Manual upload of meta data was the norm. Only a few customers had opted for "SAINT Bernard". In the meantime, product management and engineering released two features: the Classifications Rule Builder and the …

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