Adobe Marketing Cloud APIs

I have "mentioned" the Reporting API before, a means of getting information out of Adobe analytics programmatically. There are of course some more APIs that allow you to automate tasks in the context of theĀ AdobeĀ Marketing Cloud. This post shall introduce the most important ones. You can also check out the official introduction on the Developer … Continue reading Adobe Marketing Cloud APIs

Anomaly Detection using the Reporting API

While we're looking at the Reporting API and little-known features, let's use the new anomaly detection that was introduced in February 2013. Like real time reporting, it is currently only available in the Reporting API, giving developers a real edge! What is it? The Reporting API can now calculate upper and lower bounds for the … Continue reading Anomaly Detection using the Reporting API