In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let's expand on that and also mention the different points where you can add information or retrieve it. Let's start in … Continue reading A Short History of Processing a Hit
Tag: api
All New Reporting API
The Maintenance Release of the Adobe Marketing Cloud on February 20 saw a lot of changes, fixes and new functionality. Personally, I am rather chuffed about the new Reporting API 1.4! Here is the excerpt from the release notes with the high level list of changes: OAuth Authentication Pathing support (Next/Previous Page, Next/Previous Page Flow, … Continue reading All New Reporting API
Adobe Marketing Cloud APIs
I have "mentioned" the Reporting API before, a means of getting information out of Adobe analytics programmatically. There are of course some more APIs that allow you to automate tasks in the context of the Adobe Marketing Cloud. This post shall introduce the most important ones. You can also check out the official introduction on the Developer … Continue reading Adobe Marketing Cloud APIs
Anomaly Detection using the Reporting API
While we're looking at the Reporting API and little-known features, let's use the new anomaly detection that was introduced in February 2013. Like real time reporting, it is currently only available in the Reporting API, giving developers a real edge! What is it? The Reporting API can now calculate upper and lower bounds for the … Continue reading Anomaly Detection using the Reporting API
Real Time Reports via the Reporting API
Did you know that since the release on June 20th, you can get data out of the Reporting API with seconds of latency? This is a case where the Reporting API added functionality before the Adobe Analytics web UI! So what can we do with that "real time data"? And how does it work? Use … Continue reading Real Time Reports via the Reporting API
Reporting API – Extended ReportDescription
Building upon Pulling Data out of the Reporting API, we will today extend the example to include a breakdown, more metrics, a filter and a segment. We will also use the classified report rather than the non-classified for added readability. With a more complex report like this it is even more important to have a … Continue reading Reporting API – Extended ReportDescription
Web Analytics for Developers 