Blog Archives

Privacy with DTM


I am no lawyer, and I do not want to go into any legal or even ethical or moral aspects of EU privacy law. Let’s just say this for our American friends: people in the EU do not like to

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Posted in DTM, Javascript, Principles

“Data Layer on the fly”

If you have ever worked with a marketer who listens to what’s fashionable, or if you read any digital marketing related blogs, you have heard of the concept of the Data Layer. It is a construct belonging onto each of

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Posted in Integration, Javascript, Page Code

Tagging Forms (w/o Losing Money)

Our post today will touch on two separate subjects (tagging of forms and limiting server calls (and therefore cost) in certain situations). Those two work together very well, so I decided to mix them together. Two subjects in one posting.

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Posted in Javascript, Plugins, Tips

The Visitor ID Service

What I write about mostly on this blog has to do with analytics, specifically Adobe Analytics, fka SiteCatalyst. But this is just one in the large collection of tools your friendly marketer uses to do her job. Analytics allow her to

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Posted in AppMeasurement, Javascript, Page Code, Principles

Visitor IDs & Visitor Profile

For months now I must have thought that an article about visitor IDs is really overdue. It is the last remaining principle aspect of Adobe Analytics that I have not explained, I think. Also, in step 6 of my post

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Posted in Principles

Cross-Device Linking – what Adam said

Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle “the cross-device issue”. In short, people are using more than

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Posted in Javascript, Page Code, Tips

Migrating from H-code to AppMeasurement

In May 2013, the Adobe analytics product team released a new Javascript library, no longer called “H.xx.y” but “AppMeasurement for JavaScript”. The main selling points for this new lib are it’s speed (3 – 5 times faster than H.25), size

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Posted in AppMeasurement, Javascript, Plugins

Ode to Charles & Map Local

There once was a tool with a feature The merits of which like a preacher I praise on this blog And I’m almost agog For it’s part of my normal procedure If there is one tool in my toolbox that

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Posted in Javascript, Tips

How to track Micro-Sites with Vanity URLs

Let’s be constructive again. After telling you to say “no” and indulging in some scifi-geekery, I feel it is time to go back to solid technical advice. Let’s look at micro sites with vanity URLs. Analysts usually treat them one

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Posted in Javascript, Tips

Tracking w/o Javascript

Almost all web analytics tools these days are tracking using Javascript in the browser, see the post about Basic Tracking. With Adobe Analytics, you have a couple of other possibilities to get data into the system. My colleague Brent Dykes

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Posted in Principles