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How to track Micro-Sites with Vanity URLs

November 5, 2013November 1, 2013 ~ Jan Exner ~ 6 Comments

Let's be constructive again. After telling you to say "no" and indulging in some scifi-geekery, I feel it is time to go back to solid technical advice. Let's look at micro sites with vanity URLs. Analysts usually treat them one of two ways: as a marketing channel — concentrating on how they bring traffic / … Continue reading How to track Micro-Sites with Vanity URLs

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Tracking w/o Javascript

September 24, 2013September 23, 2013 ~ Jan Exner ~ 5 Comments

Almost all web analytics tools these days are tracking using Javascript in the browser, see the post about Basic Tracking. With Adobe Analytics, you have a couple of other possibilities to get data into the system. My colleague Brent Dykes has written a blog article on How to Get Data In and Out of SiteCatalyst … Continue reading Tracking w/o Javascript

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