Sometimes you find yourself in a situation where you need to track something outside the normal way. Examples can be when you want to track data that is not available directly on page load, such as product availability. Easy: use DTM In theory, this should be easy: Just make a Page Load Rule, set "Trigger … Continue reading Quick Tip: Delayed Tracking with DTM
Tag: data layer
Quick tip: DTM – Data Elements & Arrays
Suppose I have a data layer in my page. Suppose that data layer contains an array, like so: Suppose I needed a Data Element that gives me the first element of my bread crumb list. Wrong The naive approach would be to make a Data Element that directly accesses a JS object, like so: Unfortunately, … Continue reading Quick tip: DTM – Data Elements & Arrays
With DTM you don’t need Data Elements
Slight deviation this week, but we're still on the path to glory a setup of Adobe Analytics and Dynamic Tag Manager (DTM) that is as close to perfection as possible. The deviation today has to do with a question I was asked about a month ago: how can I track an attribute of a clicked … Continue reading With DTM you don’t need Data Elements
With DTM you don’t need Plugins! – Part 2
Let's continue on the journey and replace one more plugins with DTM goodness. I even get to introduce an almost hidden feature! getVisitNum I was slightly disappointed last time because I couldn't find an easy way of replacing getVisitNum. This plugin keeps track of how often someone comes to the site. Very useful for segmentation purposes. … Continue reading With DTM you don’t need Plugins! – Part 2
Data Elements vs Data Layer
Have you used a Tag Management system yet? And a Data Layer? Both are good ideas in our business, for a variety of reasons. The one I think is most relevant in this context here is that defining a Data Layer makes a lot of requirements, possibilities, assumptions and limitations explicit. I think in a … Continue reading Data Elements vs Data Layer
Tagging Forms (w/o Losing Money)
Our post today will touch on two separate subjects (tagging of forms and limiting server calls (and therefore cost) in certain situations). Those two work together very well, so I decided to mix them together. Two subjects in one posting. Surely that's a good deal! Forms A lot of web sites live entirely to provide visitors … Continue reading Tagging Forms (w/o Losing Money)
A Short History of Processing a Hit
In the article about Modifying Data Server-Side, we gave a brief list of the steps that every bit of data has to go through before your friendly marketer will see it in her reports. Let's expand on that and also mention the different points where you can add information or retrieve it. Let's start in … Continue reading A Short History of Processing a Hit
Cross-Device Linking – what Adam said
Last week, Adam Greco wrote his excellent article called Linking Authenticated Visitors Across Devices, which is the first really good and complete description I have seen of how to tackle "the cross-device issue". In short, people are using more than one device to interact with your online presence, and because visitor identification is primarily based … Continue reading Cross-Device Linking – what Adam said
“Data Layer” Tips
I'd like you to read an article written by Josh West about TMS Best Practices: Get the Data Layer Right, in which he makes a case for having a dedicated mechanism for surfacing data (the "data layer"). Go ahead, I'll wait. Back? I like this quote: Developers are notorious (I speak from experience) for looking … Continue reading “Data Layer” Tips
Web Analytics for Developers 