DTM – How to Amend an Existing Analytics Setup

(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already …

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Plugins: New/Repeat vs VisitNum

Here: I would always use the getVisitNum plugin instead of the getNewRepeat plugin. They have a similar use case. Your friendly marketer will probably compare your new visitors against those who've been to the site before. I bet you she has targets that are linked to acquisition of new visitors or rather new customers. Most …

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Content as Ecommerce

In December, Simo Ahava posted an article where he explained how using concepts from ecommerce and implementing those on his blog helped him gain new insight. A brilliant article which I suggest you read. I'll wait. Read it? Looks good, doesn't it?! I especially like the distinction skimmer versus reader. Simo implemented everything he did …

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With DTM you don’t need Data Elements

Slight deviation this week, but we're still on the path to glory a setup of Adobe Analytics and Dynamic Tag Manager (DTM) that is as close to perfection as possible. The deviation today has to do with a question I was asked about a month ago: how can I track an attribute of a clicked …

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