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Tag: eVar

Adobe Experience Platform Web SDK

January 19, 2021January 18, 2021 ~ Jan Exner ~ Leave a comment

Last year, in April, I opined that a big change was coming for all of us who work with Analytics, Target, or Audience Manager. That change has been in the making for some time. I remember how Bret and Ben dropped some subtle hints some time ago in London. They were clearly exited, and, as … Continue reading Adobe Experience Platform Web SDK

Lean Analytics with the Adobe Client Data Layer

November 17, 2020November 27, 2020 ~ bwedenik ~ 5 Comments

This is a guest post by my colleague Ben Wedenik, one of the people who wrote the Adobe Client Data Layer Extension for Launch. When my colleagues and I started to develop the “Adobe Client Data Layer” Launch Extension, we wanted to make the concept and technology of an Event Driven Data Layer (EDDL) available … Continue reading Lean Analytics with the Adobe Client Data Layer

Big Changes Ahead!

April 21, 2020April 20, 2020 ~ Jan Exner ~ 3 Comments

Towards the end of 2019, the world of consultants in the Adobe Experience Cloud eco system changed. First our product management announced some changes for Workspace "Customer Journey Analytics", then Aaron Hardy, Joe Khoury, Justin Grover, and Jenny Medeiros posted an announcement about a unified Javascript library. Those are huge! I'm not sure if you … Continue reading Big Changes Ahead!

Out with the Old!

November 5, 2019October 24, 2019 ~ Jan Exner ~ 6 Comments

The subject of today's article is "things we do, well, because, and which we should stop doing." https://media.giphy.com/media/3oKIPj8bJ9ky9ubKGQ/source.gif Below, you can find a list of things that I, personally, would a) not do anymore, and b) like to eradicate from any deployments I have ever participated in. I'd also like to erase them from my … Continue reading Out with the Old!

Tracking Form Abandonment

August 21, 2018August 20, 2018 ~ Jan Exner ~ Leave a comment

We used to have a plugin for Analytics that would allow people to track form abandonment. It was -wait for it- abandoned somewhere around the move from s_code.js to AppMeasurement.js. If you want to find out where in your forms people give up, you have to improvise come up with a solution yourself. The following … Continue reading Tracking Form Abandonment

Basic Tracking on AMP Pages

July 17, 2018July 10, 2018 ~ Jan Exner ~ 8 Comments

This article was born out of sheer frustration. I had a) never implemented on AMP pages before, b) had to do it very urgently, and c) learned the hard way that the documentation wasn't brilliant. The documentation not being brilliant is a side effect of how AMP develops at a pretty fast pace, nothing like … Continue reading Basic Tracking on AMP Pages

Don’t track New/Repeat Visitors!

April 4, 2017April 3, 2017 ~ Jan Exner ~ 5 Comments

In a rare case of development on my part, I am today going to tell you to not follow the advice in an article I wrote some time ago. I'm talking about Plugins: New/Repeat vs VisitNum. At the time I told you to do your friendly marketer a favour, track visit number for her instead … Continue reading Don’t track New/Repeat Visitors!

SPAs, DTM, and clearVars

November 1, 2016June 29, 2017 ~ Jan Exner ~ 15 Comments

For some reason, I see a lot of SPAs right now, some of them actually embedded into otherwise harmless and perfectly likable web sites. I guess they're not going to go away anytime soon. This article is part of my "don't fight it" exercise. It is a follow-up to the article on tracking single-page applications. … Continue reading SPAs, DTM, and clearVars

Everything but the TMS

[Screenshot]
October 4, 2016September 29, 2016 ~ Jan Exner ~ 4 Comments

You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on the s_code.js file still is, I keep wondering why would people even look at … Continue reading Everything but the TMS

DTM – How to Amend an Existing Analytics Setup

November 17, 2015November 12, 2015 ~ Jan Exner ~ 3 Comments

(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already … Continue reading DTM – How to Amend an Existing Analytics Setup

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