We have explored a lot of basic techniques and fundamental principles of web analytics and Adobe Analytics specifically. I guess it is time for a practical tip. Read the following, understand it, then take it to your friendly marketer and see what she says. She might be positively surprised! Internal Search Most web sites have … Continue reading Tracking Internal Search
Tag: eVar
Context Data Variables & Processing Rules
When Processing Rules were first released in SiteCatalyst 15 in 2011, they were perceived by many as a light-weight alternative to VISTA Rules. That's not entirely wrong. The big improvement that they brought, though, was their usage in conjunction with Context Data Variables. It really makes sense to mention both together. So, what are Context … Continue reading Context Data Variables & Processing Rules
App Tracking – Part II
We'll put some meat to the bone today and provide a bit of sample code and guidance around tracking a mobile app. Setup As we said in Tracking Mobile Apps, you need to download the AMC library for your target OS and include that into your project. We'll build the sample on Android (because we … Continue reading App Tracking – Part II
“Variables”
Here's a topic that has likely prompted the odd head scratch: "variables" in Adobe Analytics. From the point of view of a marketer, there are two different types of variables, and Adam Greco did a great job describing them: Traffic Variables, Conversion Variables - Part I and Conversion Variables - Part II. There's also something … Continue reading “Variables”
Web Analytics for Developers 