Blog Archives

SPAs, DTM, and clearVars

For some reason, I see a lot of SPAs right now, some of them actually embedded into otherwise harmless and perfectly likable web sites. I guess they’re not going to go away anytime soon. This article is part of my

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Posted in DTM, Integration, Javascript

Everything but the TMS


You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series

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Posted in AppMeasurement, Integration, Javascript

DTM – How to Amend an Existing Analytics Setup

(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you

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Posted in DTM, Integration, Javascript, Page Code, Plugins, Tips

Delayed Page Load Tracking with DTM

This article is dedicated to my father, Gerhard Exner, who passed away much too early 6 years ago. It would have been his 74th birthday today. I want to pick up where I left off last week and describe how

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Posted in Automation, DTM, Integration, Javascript

DTM – find the rule that does …

Yet another article about DTM… I guess by now I can’t even get away with calling it a “mini series” anymore, can I?! Today, I want to share a tip that came in handy a couple of weeks ago while

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Posted in DTM, Integration, Javascript, Tips

Quick Tip: Delayed Tracking with DTM

Sometimes you find yourself in a situation where you need to track something outside the normal way. Examples can be when you want to track data that is not available directly on page load, such as product availability. Easy: use

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Posted in DTM, Javascript

Analytics is not a Debugger

The subject today should be very close to you if you’re a developer, at least if you are interested in user interfaces and how people use what you develop. I will frustrate you, though. Dip you into cold water and

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Posted in Principles

Content as Ecommerce

In December, Simo Ahava posted an article where he explained how using concepts from ecommerce and implementing those on his blog helped him gain new insight. A brilliant article which I suggest you read. I’ll wait. Read it? Looks good,

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Posted in DTM, Javascript, Page Code, Tips

Quick tip: 20 Char Limit

If your friendly marketer asks you to implement purchase IDs or to serialise events, you’ll have to generate 20-character IDs that should be as unique as possible. The straight-forward approach is to use some existing IDs that the back-end provides,

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Posted in Javascript, Tips

With DTM you don’t need Plugins! – Part 1

Today’s article is a bit of an experiment. I have set myself a goal, and I’ll try to reach that goal and document it. The goal: getting rid of plugins in the s_code.js file. Why would I do that? Couple

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Posted in DTM, Integration, Javascript, Plugins