Greetings! I am rectifying a long-standing mistake, today, finally translating an article that I had posted absolutely ages ago on the German blog. It's about a real-life example that I often use to explain how eVars work. Since eVars are such an integral part of Analytics, a good analogy is important! Unfortunately, I do not … Continue reading Persistence, Expiry and Attribution – of eVars and events
Tag: event
Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2020/03/200303-empty-list-pr.png?w=656&h=300&crop=1)
This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about mapping data into Analytics. You can find the overview here. Mapping data for Analytics In the article about adding Analytics to your app, I mentioned lifecycle metrics, as well as explicit tracking of Views/Activities and user actions. I put a … Continue reading Adobe Experience Platform Mobile SDKs – Mapping Data for Analytics
Out with the Old!
The subject of today's article is "things we do, well, because, and which we should stop doing." https://media.giphy.com/media/3oKIPj8bJ9ky9ubKGQ/source.gif Below, you can find a list of things that I, personally, would a) not do anymore, and b) like to eradicate from any deployments I have ever participated in. I'd also like to erase them from my … Continue reading Out with the Old!
Tracking Form Abandonment
We used to have a plugin for Analytics that would allow people to track form abandonment. It was -wait for it- abandoned somewhere around the move from s_code.js to AppMeasurement.js. If you want to find out where in your forms people give up, you have to improvise come up with a solution yourself. The following … Continue reading Tracking Form Abandonment
Basic Tracking on AMP Pages
This article was born out of sheer frustration. I had a) never implemented on AMP pages before, b) had to do it very urgently, and c) learned the hard way that the documentation wasn't brilliant. The documentation not being brilliant is a side effect of how AMP develops at a pretty fast pace, nothing like … Continue reading Basic Tracking on AMP Pages
Using the new Callbacks for Tracking
Sometimes you find surprising little things when you don't expect it. Take this little gem: Since 1.8.0 (released 19/1/17) Added the following pre- and post-tracking call hooks. (AN-134567) s.registerPreTrackCallback s.registerPostTrackCallback These functions take as parameters: the callback (a function), and the parameters to that function. For example: s.registerPreTrackCallback(function(requestUrl,a,b,c) { console.log("pre track callback"); console.dir(requestUrl); // Request … Continue reading Using the new Callbacks for Tracking
Using a CEDDL Data Layer with DTM
![[screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2017/06/170620-dtmanddl-de-4.png?w=656&h=300&crop=1)
I feel that standards are a good thing. I think that each of us should strive to follow standard approaches, because it'll make all of our lives easier. I also think that a Data Layer is an adornment on every site, and a svelte way of helping analysts and marketing do their work more flexibly. … Continue reading Using a CEDDL Data Layer with DTM
SPAs, DTM, and clearVars
For some reason, I see a lot of SPAs right now, some of them actually embedded into otherwise harmless and perfectly likable web sites. I guess they're not going to go away anytime soon. This article is part of my "don't fight it" exercise. It is a follow-up to the article on tracking single-page applications. … Continue reading SPAs, DTM, and clearVars
Everything but the TMS
![[Screenshot]](https://webanalyticsfordevelopers.files.wordpress.com/2016/09/161004-classic-source.png?w=656&h=300&crop=1)
You know what the problem with luxury is? You get used to it. And then it becomes hard to enjoy the little things. I am so used to tag management by now, that when I see how popular the mini-series on the s_code.js file still is, I keep wondering why would people even look at … Continue reading Everything but the TMS
DTM – How to Amend an Existing Analytics Setup
(Let me state right here at the beginning that judging by the feedback I got from my beta testers editors, this article may not be for the faint of heart. If you think Javascript should be treated with respect, you might want to stop reading.) Have you ever seen the '[x] Page code is already … Continue reading DTM – How to Amend an Existing Analytics Setup
Web Analytics for Developers 
