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Tag: event

Delayed Page Load Tracking with DTM

October 6, 2015November 12, 2015 ~ Jan Exner ~ 12 Comments

This article is dedicated to my father, Gerhard Exner, who passed away much too early 6 years ago. It would have been his 74th birthday today. I want to pick up where I left off last week and describe how to build "delayed page load tracking". I can think of a couple of situations where … Continue reading Delayed Page Load Tracking with DTM

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DTM – find the rule that does …

September 15, 2015November 12, 2015 ~ Jan Exner ~ 5 Comments

Yet another article about DTM... I guess by now I can't even get away with calling it a "mini series" anymore, can I?! Today, I want to share a tip that came in handy a couple of weeks ago while troubleshooting a relatively complex implementation with a lot of rules. The topic: I know that … Continue reading DTM – find the rule that does …

Quick Tip: Delayed Tracking with DTM

July 7, 2015November 12, 2015 ~ Jan Exner ~ 13 Comments

Sometimes you find yourself in a situation where you need to track something outside the normal way. Examples can be when you want to track data that is not available directly on page load, such as product availability. Easy: use DTM In theory, this should be easy: Just make a Page Load Rule, set "Trigger … Continue reading Quick Tip: Delayed Tracking with DTM

Analytics is not a Debugger

April 21, 2015April 21, 2015 ~ Jan Exner ~ 2 Comments

The subject today should be very close to you if you're a developer, at least if you are interested in user interfaces and how people use what you develop. I will frustrate you, though. Dip you into cold water and laugh. I might pull you out again and sit you down in front of a … Continue reading Analytics is not a Debugger

Content as Ecommerce

March 17, 2015November 12, 2015 ~ Jan Exner ~ 4 Comments

In December, Simo Ahava posted an article where he explained how using concepts from ecommerce and implementing those on his blog helped him gain new insight. A brilliant article which I suggest you read. I'll wait. Read it? Looks good, doesn't it?! I especially like the distinction skimmer versus reader. Simo implemented everything he did … Continue reading Content as Ecommerce

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Quick tip: 20 Char Limit

January 6, 2015January 5, 2015 ~ Jan Exner ~ 3 Comments

If your friendly marketer asks you to implement purchase IDs or to serialise events, you'll have to generate 20-character IDs that should be as unique as possible. The straight-forward approach is to use some existing IDs that the back-end provides, but often those can be longer than 20 characters. So what can you do? Hash … Continue reading Quick tip: 20 Char Limit

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With DTM you don’t need Plugins! – Part 1

November 18, 2014November 12, 2015 ~ Jan Exner ~ 9 Comments

Today's article is a bit of an experiment. I have set myself a goal, and I'll try to reach that goal and document it. The goal: getting rid of plugins in the s_code.js file. Why would I do that? Couple of reasons: Plugins in the s_code.js file make it more difficult to move to DTM. … Continue reading With DTM you don’t need Plugins! – Part 1

Making Reports

October 28, 2014October 24, 2014 ~ Jan Exner ~ 2 Comments

Sometimes the forest is so overwhelming that you don't see the trees. Or the other way round. I was discussing DTM and Analytics with a non-analytics colleague yesterday. He is a developer who works on AEM, Adobe's experience management framework. In our discussion about data that he'd like to analyse (and he was actually thinking … Continue reading Making Reports

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Counter eVars

October 21, 2014October 19, 2014 ~ Jan Exner ~ 4 Comments

I think I have mentioned eVars often enough by now for you to know what they are and what we use them for. (Let me know if not, I'm happy to write more about them! They are way better than props!) In essence, they serve as dimensions in reports. Rather than just knowing that 200 … Continue reading Counter eVars

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Using Data Feeds for Debugging

September 2, 2014September 1, 2014 ~ Jan Exner ~ 5 Comments

When I wrote about debugging mobile apps some time ago I mentioned that one way to get data out of SiteCatalyst Adobe Analytics for troubleshooting is the so-called "Data Feeds" — flat files of raw data delivered by FTP, containing one line per every hit sent. BIG data When you looked at the URL of … Continue reading Using Data Feeds for Debugging

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