How does the “First Launches” metric work when you upgrade to the v5 Mobile SDKs?

In a call with a customer here in Switzerland, the question came up whether moving from the Mobile Services SDK (vulgo "v4") to the Experience Platform Mobile SDKs ("v5") would lead to a spike in the "First Launches" metric or not. My guess was no. I thought I had heard someone say at some point … Continue reading How does the “First Launches” metric work when you upgrade to the v5 Mobile SDKs?

Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web

[screenshot]

This article is part of the Adobe Experience Platform Mobile SDKs mini-series. It is about what you can do in Launch versus coding in the app. You can find the overview here. The one thing a lot of people ask is this: if the AEP Mobile SDKs use Launch, does that mean I can use … Continue reading Adobe Experience Platform Mobile SDKs – Using Launch as Tag Manager (almost) like on the web